PS 1010
Jane doe
Columbia Southern University
Google Innovations
Table of Contents
Google Home
R&D: Lead Users and Market Research
Culture and Structure Supporting Innovation
Google Home Inspired Inventions
Analysis of Future Innovations
Google Innovation SWOT Analysis
Google Invention SWOT Analysis
Benchmarking
Five Year Product Demand
Conclusion
Google Home Description
Voice-Activated Speaker (Google, 2017)
Uses Google Assistant
Connects to Wi-Fi
Answers questions
Task management
Day planner
Controls systems in home
Interacts with Smart devices
Plays music
Plays movies
Plays games
Google Home (Sofge, 2017)
R&D: Lead Users & Market Research
Lead Users
Help discover market needs (Zenios, 2016)
Identify product usability during development
Help pinpoint needed and useful product features
Input decreases time from development to market
Market Research
Recognize consumer expectations (Kubyshyna & Soltsev, 2007)
Detect changes in consumer behaviors to answer new needs
Identify target market and trends
Pinpoint competitor products
Google Home
(Google, 2017)
Structure and Culture Supporting Innovation
Structures
Multidivisional (Cosper, 2017)
Team
Project
Matrix
Culture
Built in organizations vision, goals and objectives
Employee empowerment (Trung, Nghi, Soldier, Hoi & Kim, 2014)
Support, incentive and reward from management
Available resources
Innovation-friendly organization (Kotelnikov, 2017)
Google Home Inspired Inventions
Chatbots and Virtual Assistants (Brandon, 2016)
Possibly replace use and creation of apps
Order food from restaurants
Discuss auto repair
Schedule lawn service
Selecting college courses
New product feedback
Assistant with matching attire
Chatbots vs. Apps
(Guestbot.io, 2017)
Analysis of Future Innovations
Google Home Innovations
Needs more third party integration (McGrath, 2016)
Ability to personalize multiple accounts
Create appointments
Make to-do lists
Widen platform capability
Crossroad between exploration and innovation
(Schmidt, 2011)
Google Innovation SWOT Analysis
| Strengths Strong brand Global industry leader in search engines Robust presence in web advertisement | Weaknesses Low in-app presence Limited platform capability, Google Home Extreme reliance on advertising revenue (“Google Inc. SWOT Analysis,” 2015) |
| Opportunities Thriving home connectivity market New product innovation, Google home Increased android mobile and tablet demand | Threats Strong competition, Amazon Open litigations |
Google Invention SWOT Analysis
| Strengths Strong brand Global industry leader in search engines Customer loyalty | Weaknesses High reliance on advertising revenue Deficient in next generation device compatibility (Management Study Guide, 2017) |
| Opportunities Strong connected home demand forecast New product invention: Chatbot & stand alone Google Assistant Increased android mobile and tablet demand Ability to acquire smaller entities | Threats Strong competition Open litigations |
Benchmarking
Types of Benchmarking
Competitive
Compares performance of one function to direct competitors (Gift, 1996)
Functional
Examines methods and processes used outside of related industry
Potential Problems
Calibrating to a sub-par organization
Selecting wrong project and data (Gift, 1996)
Misinterpreting collected data
Amazon Tap
(Amazon, n.d.)
Five Year Product Demand
Connect-Home Devices Industry
Growth of a compound annual rate of 67% (Danova, 2015)
Ships of 1.8 billion units
Drive revenue to reach $490 billion
Increase consumer demand for home-energy equipment
Demand for Google Home will increase
Consumer awareness
Product enhancement through innovation
Sustain competitive market price
Conclusion
Google diversified into strong industry of connected home technology
Focus on Google Home innovations
Be a leader in presenting Chatbot and Google Assistant to market
Increase compatibility with next-generation devices
Overall, well-positioned to increase revenue and remain a industry leader
References
Amazon. (n.d.). Amazon Tap - portable bluetooth speaker - Alexa-enabled [Image]. Retrieved from https://www.amazon.com/dp/B01BH83OOM
Brandon, J. (2016). Google Home, Amazon Echo, Alexa, and the future of all business. Retrieved from http://www.inc.com/john-brandon/google-home-amazon-echo-alexa-and-the-future-of- all-business.html
Cosper, A. (2017). Innovative organizational structure. Retrieved from http://smallbusiness.chron.com/innovative-organizational-structure-43127.html
Danova, T. (2015). The connected-home report: Forecasts and growth trends for one of the top ‘Internet of Things’ markets. Retrieved from http://www.businessinsider.com/connected-home- forecasts-and-growth-2014-9
Gift, R. G. (1996). Benchmarking. Today's Management Methods, 245-261. Retrieved from http://web.b.ebscohost.com.libraryresources.columbiasouthern.edu/ehost/pdfviewer/pdfviewe r?sid=902d7011-6a22-4e8c-9a38-4c4f9644979 d%40sessionmgr120&vid=5&hid=123
References
Google. (2017). Made by Google [Image]. Retrieved from https://madeby.google.com/home/
Google Inc. SWOT Analysis. (2015). MarketLine, 1-10. Retrieved from http://web.
b.ebscohost.com.libraryresources.columbiasouthern.edu/ehost/pdfviewer/pdfviewer?vid=5&s id=52de7b60-d3a0-4a01-8bbe-97061ab16f19%40sessionmgr120
Guestbot.io. (2017). Chatbots vs apps: The final frontier – Chatbots Magazine [Image]. Retrieved from https://chatbotsmagazine.com/chatbots-vs-apps-the-final-frontier-a0df10861c48
Kotelnikov, V. (2017). Innovation-friendly organization [Image]. Retrieved from http://www.1000 ventures.com/business_guide/innovation_aweorg.html
Kubyshyna, N., & Soltsev, S. (2007). Marketing researches of new product of industrial enterprises. Economics & Management, 404-409. Retrieved from http://web.a.ebs cohost.com.libraryresources.columbiasouthern.edu/ehost/pdfviewer/pdfviewer? sid=c30d7626-5f09-42ae-a289-989de4d3ae5a%40sessionmgr4010&vid= 16&hid=4109
McGrath, J. (2016). Google Home review. Retrieved from http://www.digitaltrends.com/connected-home- reviews/google-home-review/
References
Management Study Guide. (2017). SWOT analysis of Google. Retrieved from https://www.managementstudyguide.com/swot-analysis-of-google.htm
Schmidt, M. (2011). Exploration-innovation [Image]. Retrieved from https://www.flickr.com/photos/hamptonroadspartnership/5351622717
Sofge, E. (2017). Google Home [Image]. Retrieved from http://www.mensjournal.com/gear/ articles/72- hours-with-google-home-w460886
Trung, N., Nghi, P., Soldier, L., Hoi, T., & Kim, W. (2014). Leadership, resource and organizational
innovation: Findings from state and non-state enterprises. International Journal of Innovation Management, 18(5). Retrieved from http://web.a.ebscohost.com.libraryresources.columbiasouthern.edu/ehost/pdfviewer/ pdfviewer?sid=0d3107a5-482a-4075-a2fa 6bf5999e142a%40sessionmgr4010& vid=15&hid=4206
Zenios, S. (2016). Critical questions when launching innovation. IESE Insight, 2016(30), 55-61.
Retrieved from http://web.b.ebscohost.com.library resources.columbiasouthern.edu/ehost/pdfviewer/pdfviewer?sid=bfaf062d-2536-4a4c-b5d2- 6bcd21203ef 9%40sessionmgr107&vid=11&hid=123