Unit IV Assignment Org Ther BH

Running head: PRODUCT DEVELOPMENT 1

Developing a Low-End iPhone called iNet

Robert Benders

Columbia Southern University

PRODUCT DEVELOPMENT 2

Developing a Low-End iPhone called iNet

Apple is one of the leading companies in manufacturing quality products such as

computers, mobile phones, computer software, and consumer electronics. The merchandise is

designed and created using the most sophisticated technology available in the market. However,

its primary market segment has been the customers falling under the upper-middle and upper

classes. This makes the products unfordable by the lower class. The market for Apple products is

rapidly shrinking as many players we never thought could offer competition are currently

manufacturing alternative products that are more sophisticated than our products. The main

competitors include Google, Samsung, Huawei, Sony, and Phillips, among others. These

companies have not targeted the lower end customers, and even those who do, manufacture

products of low quality.

The primary goal of manufacturing this iNet will be to increase access to affordable but

advanced smartphones that would meet the lower class's needs and poor citizens who have never

used apple products. The product development will follow the apple product creation guideline

while incorporating SMARTER objectives to increase market penetration. Product development

will commence with design. The phone will be slim and sleek, easy to handle, and energy-

efficient. The product team will be formed to execute the plan. Once the design is accepted, the

apple new product team will develop the stage of developing the product. This will take a period

of six months to complete. The company policy is geared towards creating a pool of happy

employees and satisfied customers to encourage repeat buying (Roberts & Darler, 2017). The

product development team will gather all the resources necessary for the success of product

development. Upon completing the product development process, the executive team will review

the product and establish the EPM mafia to execute the actual product engineering. By the end of

PRODUCT DEVELOPMENT 3

the year, the product will be designed, built, and tested before being released into the market. By

the end of the year, the product will be packed, launched, and released into the market for low-

end consumers.

Regarding the SMARTER objectives, product development will be specific in nature.

Here, the iNet is intended for low-end customers to increase accessibility to quality smartphones

while widening the market share. The product's success will be measured in terms of sales

volume and total quality control (Roberts & Darler, 2017). The main goal of manufacturing iNet

is achievable because it has surplus revenue from its sale, especially from North America and

European market segments. This product's relevance is based on the revolutions in the internet of

things that are currently transforming the nature of our social space into a digital platform with

an abundance of information (Roberts & Darler, 2017). Networking through social platforms has

increased the demand for quality and user-friendly smartphones that meet customer needs. The

product will be launched within one year; hence innovation and development are confined to a

maximum timeframe of one year. Everyone loves new products, and the experience of acquiring

the product at an affordable rate will be exciting and motivating, both to the consumers and

developers. Once the product is successfully sold to consumers, customer feedback will be

collected to assess customer satisfaction and complaints that would help improve the product's

quality. As such, this product development process is SMARTER.

In conclusion, the introduction of iNet will increase Apple's market share in the

smartphone industry because our brand is already a household name. I recommend that the CEO

should execute the plan because it will yield more profit while attracting new customers that we

never targeted.

PRODUCT DEVELOPMENT 4

References

Roberts, D. L., & Darler, W. (2017). Consumer co-creation: an opportunity to humanise the new

product development process. International Journal of Market Research, 59(1), 13-33.