Assignment
Unit II Assignment
This assignment provides you with an opportunity to identify the elements of an advertisement that influence a target market. First, locate three commercials that you believe were effective in reaching the target market by accessing YouTube (or your favorite video hosting site). After locating and viewing the commercials, complete the tables below by using complete sentences. Each commercial evaluation should be a minimum of a half page in length.
Save all of your work to this template, and submit it in Blackboard for grading.
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Commercial #1 |
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1. Provide a brief name/title for the commercial. |
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2. Provide the hyperlink to the commercial. |
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3. Briefly describe the positioning statement. |
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4. Identify the target market. |
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5. How does the advertising design and message strategy appeal to the target market? |
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6. The commercial’s design applies to which step in the hierarchy of effects model? Briefly explain. |
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Commercial #2 |
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1. Provide a brief name/title for the commercial. |
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2. Provide the hyperlink to the commercial. |
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3. Briefly describe the positioning statement. |
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4. Identify the target market. |
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5. How does the advertising design and message strategy appeal to the target market? |
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6. The commercial’s design applies to which step in the hierarchy of effects model? Briefly explain. |
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Commercial #3 |
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1. Provide a brief name/title for the commercial. |
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2. Provide the hyperlink to the commercial. |
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3. Briefly describe the positioning statement. |
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4. Identify the target market. |
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5. How does the advertising design and message strategy appeal to the target market? |
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6. The commercial’s design applies to which step in the hierarchy of effects model? Briefly explain. |
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