Distribution (i.e., Place) Changes

Unit 8 Discussion

 

Keeping current with the changes in the marketplace is often a real challenge to marketers, as sometimes changes must take place in a collapsed time frame due to globalization and the Internet. In this Discussion, you will discuss some of these challenges and how companies can respond. 

Topic: Distribution (i.e., Place) Changes 

Over the years, some brick-and-mortar retailers have struggled. More customers are purchasing online, changing the distribution model. 

· What advice would you give to retailers to counteract this trend in the retail industry?

· What argument is there for having brick-and-mortar stores? Explain.