Questions
1. Illustrate how to calculate a breakeven point in terms of units and dollars using total fixed costs and variable costs in your calculation.
2. Which introductory pricing strategies have you noticed when you shop?
3. Illustrate two different pricing approaches that businesses use.
4. Which forecasting method would be most accurate for forecasting sales of hair-care products in the next year? How would your answer change if you were forecasting for the next month? For home appliances?
5. What is the most important part of a marketing audit? Why? What is the least important part? Why?