Unit 5 discussion

Unit 5 Discussion

Unit 5 continues discussion of The Marketing Mix, sometimes also referred to as the 4 P's. In this Unit, the focus is on Price and Place (Distribution). One area that deserves a bit of attention for health care marketers is the Price of medical services; this is particularly challenging due to market fluctuations, rising costs, regulations, and volume. Price is a major aspect of marketing strategy. As the health care industry moves from a reimbursement environment into a retail economy where products and services are offered to consumers, the pricing considerations common to traditional businesses will become more prevalent.

Discuss the strategic and positioning implications of price when developing your health care organization's marketing strategy. Find at least one external website/resource that addresses this issue.

The post needs to be about 350-450 words with at least one reference in APA format.