Using Analytic Tools for Strategic Decision-Making
Analytic Tools For Strategic Decision Making Purdue Global Stellar Student Date
Adventist Health Castle Synopsis
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Company name: Adventist Health Castle
Industry: Health Care
Product/Services: Medical Center
Target Market: People of Faith/Community
Pestle Strategic Analysis on Adventist Health Castle and its Competitive Advantage
Even though they don’t have government support, they have support through affiliations
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Political Factor: Adventist Health Castle is affiliated with a not for profit health care system Adventist Health led by the Adventist Church
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Economic conditions: State Medicaid is a accepted at the facility, 50% of the region is covered through government assistance, and is subject to grow
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Social cultural forces: Adventist Health Castle is the only faith based health center in the community and there is a very diverse population in the community where located
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Technological factors: Advanced IT system and Support(NIST,2017).
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Environmental Forces: Health Care Center in Primary Service Area
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Legal and Regulatory Laws: Conflict of Interest statements Due annually , comply with Annual audits done by the affiliate Adventist health
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Porters Forces Framework and Adventist Health Castle Analysis
Firms in the Industry Providing same service: Army medical Center
Competitive Pressure: People from the army go here because its at no cost
Suppliers: With this being a faith based organization unlike its competitor it does not have funds that come from government support that puts a bit of economic pressure on Adventist Health Castle so if equipment cost fluctuate it is more like to affect A.H.C
Pressures: Keeping up with Cost is a Strategic Challenge that is manageable at the moment but puts pressure of the facility unlike its competitor
Rivalry: Fortunately there is no rivalry because they both have different targets
New Entrants : at the moment Adventist Health and other medical centers are established according to research most new entrants in this field end up closing down due to not being able to keep up with cost. The only real competitor is the Army Clinic due to the Army population
Buyers: Competitive pressure can come from buyers that are not of faith wanting to use Adventist Health Castle services
They have more economic pressure being a faith based organization
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Key Success Factors Analysis
“On what basis do buyers of the industry’s product choose between the competing brands of sellers? That is, what product attributes and service characteristics are crucial? (Thompson,2019)”.
In health care customer service and price is very important. According to the Adventist Health Castle award Application summary they have exceled on being appealing to its community through there engagement, and have made health care affordable for those who don’t qualify for insurance in Hawaii.
“Given the nature of competitive rivalry prevailing in the marketplace, what resources and competitive capabilities must a company have to be competitively successful( Thompson,2019)”? Services that comply with the needs of the community
“What shortcomings are almost certain to put a company at a significant competitive disadvantage? (Thompson,2019).” Funds to cover cost to keep Business open to the community.
They have managed to understand their disadvantages and work towards improving their disadvantages
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Competitive Edge Over Rivals
They have managed to focus on the customer rather than the competitor
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Being that this is a health care facility trust in your provider is very important. Adventist Health has been able to stay engaged in the community. Which gives them a competitive advantage
They are the only faith based company in that community, other businesses closed due to not being able to keep up with cost.
They attempt to serve everyone in the community by being flexible with cost
Unlike its competitor they are not just open to the Army they welcome all people of the community.
They have a different target market Adventist Health is for the people while Army Medical Center is for their own people.
Strengths and Weaknesses In Terms Of Marketing
Strengths
-Great Location
-Engagement with community
-Generous with Charities
-Award winning healthcare facility for quality health care
Weaknesses
-Need more service for needs of the community
-Strategic challenges on profit
There strengs overshadows their weaknesses
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Value Chain Activities
They use direct marketing to learn what are the needs of the community
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Adventist Health castle builds value on the market by interacting with various charity groups locally
They provide health services at low cost
They market there facility as a faith based organization
In Conclusion Strategic Advantages Of Adventist Health Castle
They are managing to make the competition irrelevant
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Have been able to create a Blue Ocean Strategy
Focus on great Customer service to retain customers
Markets through community organization to gain new customers and have a great representation of the company
Is affiliated with a well known faith based organization
Before Making Future Critical Decisions in terms of Strategy
Create different marketing strategies other than going out there and directly speaking and engaging with consumers. Look for ways to bring more profits in maybe by creating events, and not depending solely on the support of there affiliation of Adventist Health.
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Create a plan to increase profits
Create more promotions
Use different avenues for advertisement
References
Adventist Health Castle. (2017). NIST.
Retrieved from:https ://www.nist.gov/sites/default/files/documents/2018/05/07/2017_adventist_health_castle_application_summary.pdf
Thompson, A. Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. [Purdue University Global Bookshelf]. Retrieved from https://purdueuniversityglobal.vitalsource.com/#/books/9781259899683/