Discuss how two different trends in marketing can influence consumer behaviour?

Criteria and Weighting

Excellent

70+

Very Good

60-69

Satisfactory

50-59

Adequate

40-49

Poor/Fail

<40

Introduction

(10%)

Provides an excellent context about the trends that will be discussed by explaining their relevance and makes a strong link to the learning objectives.

Provides a succinct explanation of the main theories that will be covered.

Provides very good context about the trends that will be discussed by explaining their relevance and makes a link to the learning objectives. This does not include the level depth provided in the next classification.

Provides a succinct explanation of the main theories that will be covered.

Provides good context about the trends that will be discussed. Explains what it will discuss.

Provides a basic introduction to the essay with very limited discussions. Does not explain what the essay will discuss.

Provides an inadequate introduction that is not clear or not relevant to the essay.

Sustainable Marketing

(30%)

Excellent discussion and evaluation of key issues and concepts within sustainable marketing.

Very good discussion and depth of a few key issues and concepts within sustainable marketing.

Limited discussion of two key issues and concepts within sustainable marketing

General discussion of sustainable marketing. Attempts to cover one key issue or concept.

Inadequate discussion of sustainable marketing, or discussion of sustainability.

Global Marketing, or Identity Marketing

(20%)

Excellent discussion and evaluation of key issues and concepts within global marketing or identity marketing.

Very good discussion and depth of a few key issues and concepts within global marketing or identity marketing.

Limited discussion of two key issues and concepts within global marketing or identity marketing.

General discussion of global marketing or identity marketing. Attempts to cover one key issue or concept.

Inadequate discussion of global marketing or identity marketing. Marketing, or discussion of globalisation or identity.

Link to consumer behaviour

(20%)

Very good links between trends with different theories, models or concepts in consumer behaviour. Very good application of these.

Good links between trends with different theories, models or concepts in consumer behaviour. Very good application of these.

Attempts to link theories, models or concepts in consumer behaviour that are not very compatible with trends. Attempts to apply these.

Attempts to link theories, models or concepts in consumer behaviour that are not very compatible with trends. Does not attempts apply these.

Does not attempt to link trends with theories, models or concepts in consumer behaviour.

Conclusion

(10%)

An excellent succinct summary and conclusion that uses the contents of the essay to make recommendations or suggestions.

A very good succinct summary and conclusion that uses the contents of the essay to make recommendations or suggestions.

A good holistic summary and conclusion covering the contents of the essay.

A brief summary of the contents of the essay.

A poor summary of the contents of the essay.

Presentation including referencing style

(10%)

Correct referencing format consistently used. Excellent presentation throughout including being logically structured with a clear flow of the points made between sections, correct labelling of any tables or figures if included, and uses correct grammar and spelling.

Correct referencing format mostly used. Very good presentation throughout including being logically structured with a clear flow of the points made between sections, correct labelling of any tables or figures if included, using correct grammar and spelling.

Adequate referencing format used with some errors. Good presentation throughout including being logically structured, presented in a clear manner, using correct labelling of any tables or figures if included, using correct grammar and spelling.

Many repeated errors in referencing format. Adequate presentation overall including presented in a clear manner, using correct grammar and spelling.

No attempt made to reference properly. Poor presentation throughout including not presented in a clear manner, using incorrect grammar and consistent spelling mistakes.