discussion
Please watch the following Under Armour TV commercial that was aired in 2016.
https://www.youtube.com/watch?v=mDQDTPWNcQ0
Please analyze this TV commercial and Under Armour’s advertising strategy. Please discuss ways in which this ad is effective or ineffective.
Requirements:
Your participation in the group discussion consists of two parts: responses to the questions and comments on others’ responses. You need to post your response to the questions (initial response posting) in your group discussion forum by 11:59 p.m. on Thursday, March 28. When trying to respond to the questions, you should start your own thread. You will discuss with the same group as you did a couple of weeks before. If you don’t know where to post, please email me. Then by 11: 59 p.m. on Sunday, March 31 you need to comment on at least one other student’s initial response posting. Note that you will be able to read others’ posts after you post your own answers first.
Scoring breakdown:
10 – solid analysis, good thought put into the questions, had substance and furthered the discussion, used proper grammar
7 – ok analysis, used a few sentences to answer each question, had some substance, grammar may be lacking
4 – barely attempted to answer the questions (answers were very short), answers were superficial, used improper grammar
0 – failed to post answers or responses to other people’s posting.