Uber

In these case study papers, you will: 

1. Provide brief background of the case as described in the text (no more than one page).

2. Conduct a SWOT analysis with discussion.

3. Based on your SWOT, identify the strategies that you recommend tobe implemented that will: a) exploit external opportunities, b) build on and protect company strengths, and c) eradicate weaknesses and d) counter threats. Be sure to include at least one business-level strategy. Remember functional level strategy supports your business-level strategy.

4. Provided detailed recommendations regarding how to implement your strategies. 

Your paper needs to be APA style, using APA section headings, 4-5 pages double spaced (plus cover and reference page), with at least two scholarly references.