Fake AD Campaign

UBER

I. Goal

The goal is to have safety while riding Uber with drivers and passengers identifying trust with your driver and vice versa. We plan to implement trust with each user of Uber.

III. Strategy

AD Campaign: Uber riders to be able to trust their drivers and vice versa

Example: Airbnb ad breaking down walls 

https://www.youtube.com/watch?v=BpAdyFdE3-c

D. The Single Most Compelling Idea for Your Brand

One of the hardest jobs an Account Planner faces is learning to use these insights to determine the single most important benefit you can offer your target consumer that will change their attitude, increase their awareness, motivate them to buy the product, etc... (depending on which one you choose as your objective at the beginning). The single most compelling benefit part of the Ad Plan is singular (which means you’ll have to select just one idea) and it must also be compelling or of value to your target consumer, and it must somehow differentiate your brand from the competition.

E. Why should They Believe This?

To be effective, the benefit must be believable to the consumer, and relevant to his or her needs, wants and experience. The benefit support should come from the Reality section of the Advertising Strategy document. The basic premise of this portion of the document is to give the consumer a reason to believe your compelling benefit statement and/or your positioning. If we tell them that this brand is better than the competition, we must provide support for this claim.

F. Tone and Feeling

In addition to our message strategy, our research should also help us determine the appropriate tone or mood for your ad campaign. Here you’re basically trying to suggest a tone and feeling for the ads. If an individual were delivering the message, what type of individual would be most likely to succeed at reaching this particular target audience?