foodprint
Learning Outcomes
•
Develop the ability to prioritize business
opportunities.
•
Develop the ability to conduct actor mapping for
Foodprint’s
business.
Prioritizing business opportunities
Potential: how much of an improvement to the current state could this make out of 10?
Importance: how valuable could this be in terms of a return on investment out of 10?
Ease: how easy (e.g., technically) will this be to implement out of 10?
Score = Potential out of 10 + Importance out of 10 + Ease out of 10 ÷ 30 x 10
The highest scoring idea should be the one you move forward with.
Prioritizing business opportunities
Business
opportunity
Potential
Importance
Ease
Score
•
Prioritize your digital opportunities by applying
the PIE framework.
•
Use the Miro whiteboard to do this activity.
Activity 1
Points to remember
· Bring one of the digital business opportunity tomorrow that you want to prototype.
· The digital business opportunity must not overlap with a business opportunity you want to prototype in your individual assessment. Each student should prototype a different digital business opportunity in their assessment.
· Download the free version of Marvel. Be familiar with it and learn how to use it before the TBL class.
· Fully develop your customer persona for the assessment. You can do secondary research to justify your target market.
4
4
Consider the broad spectrum of actors who will be
touched by the business of
Foodprint
.
Don’t limit your thinking just to the customers. You
may need to consider governments, suppliers, other
businesses, or competitors.
http://www.designkit.org/methods/1
Map
your actors
Activity 2: Mapping actors of Foodprint’s business
1
With your team,
write down the people, groups, organizations
that are
directly involved
in your project. Write all the groups
down on post
-
its and put them on the whiteboard so you can
visualize your audience.
2
3
4
Now add people or groups who are
peripherally relevant
, or
are associated with your direct audience.
Think about the connections these people have with each other. Who
might be the main beneficiaries? Who are the skeptics? Who might
create / perceive which value (monetary, social, environmental, …)
Try to visualize these connections.
Now arrange these Post
-
its into a map of actors involved in the value
creation processes of
Foodprint’s
business.
http://www.designkit.org/methods/1
Learning Outcomes achieved
•
Develop the ability to prioritize business
opportunities.
•
Develop the ability to conduct actor mapping for
Foodprint’s
business.