Business research proposal

Research Methodology &

Coursework 2

Business Research Methods (C19RH)

Tutorial 6

Coursework Two: The Research

Proposal

• Your second assignment in this course is to complete the Methodology section of your research proposal.

• It is a ‘PROPOSED’ methodology

• The submission date is Wednesday the 4th of December 2019 by 4pm.

Why care about Methodology?

• This is the section of your proposal that explains how you will carry out

your research, where your data will come from, and what data gathering

techniques – justifying why you are taking a specific approach

• The method must be appropriate to fulfilling the overall aims of the study

• The reader wants to know that the data was collected or generated in a

way that is consistent with accepted practice in the field of study.

• Unreliable method produces unreliable results and, as a consequence,

undermines the value of your findings

• Should discuss the problems that are anticipated and the steps you

took to prevent them from occurring

The Essential Components

Framing the study

– Short Introduction (remind

the reader of your topic)

– Research Philosophy

– Data Collection Methods

– Data Analysis Techniques

– Ethical Considerations

Research Philosophy

• What is research philosophy and why is it important?

• Which paradigm will your research be rooted within?

– Positivism vs Interprevetism

• Provide an overview of that paradigm and why it is relevant to your study?

– Remember to mention ontology and epistemology

P o

s it

iv is

m v

s .

In te

rp re

ti v

is m

Data Collection Method (i)

Quantitative

• Surveys/questionnaires

Qualitative

• Interviews (semi- structured/unstructured)

• Focus Groups

• Observational Research

• Documentation

• Netnography

Data Collection Method (ii)

• What is the method?

• Why this method?

• Advantages and disadvantages of this method.

• What issues do you need to consider if you are

embracing this method?

• Awareness that other approaches are available.

Data Analysis Technique (i)

Once your data has been collected it must then

be processed and analysed so it can be used as

meaningful and useful information that informs

your study

Data Analysis Techniques: Quantitative Research

Surveys and Questionnaires

SPSS

Data Analysis Techniques: Qualitative Research

Examples Include:

– Coding

• Thematic Analysis

• Template Analysis

– Narrative Analysis

– Discourse Analysis

Ethical Implications

• Examples Include:

– Informed Consent

– Risk assessment

– Storage of private information (confidentiality)

– Right to Withdraw

– Maintenance of objectivity

– Personal Reflexivity – keep a journal/diary

Remember 20-30 references

It should be essay – 7-8 references for each of

the below section

1. Philosophy

2. Data collection

3. Data analysis technique

4. Research Ethics

Start Planning!!

• Think about your research topic?

• Think about the first two steps:

– What would you be your research

philosophy?

– How would you collect data to inform your

research?

Consider these Research Aims

• The aim of this study is to investigate the effects of experiences in

ecotourism accommodation on visitors’ environmental attitudes

and behavioural intentions.

• The aim of this study is to explore the influence of co-creation on

employee / customer relationships in Marriot Hotels in India.

• The aim of this research is to explore the impact of servant

leadership on bank employees service recovery performance.

What would your methodological steps be?