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The next theme is the women empowerment problem.it says that this trouble is being faced as a result of feminism in society. Most women are trying to achieve gender equality in various countries because they feel men have been misusing them or they have more than enough compared to women which are not goon according to them. According to women, patriarchy and capitalism have been used by men to deny them their equality rights. But according to Taffy Broadeser Akner, women have been learning different ways on how to make themselves more beautiful. And due to the high demand, many magazines have been created to show how they can lose their weight, maintain their beautiful shapes as well as staying healthy. But according to Tolentino, that is a self-care as women call it. The ideology of that passage is that women require their empowerment but they are taking longer to concentrate on their beauty. And they also have a negative attitude towards patriarchy. Due to that, they are using beauty and feminism to try to have equality and also get their empowerment. Women are said to have rebranded the old requirements instead of throwing them away which may make them fail since they used to use the new strategy and current one. The writer tries to show who women have been feeling about the former and current situation brought by patriarchy and capitalism. Due to that various magazines and organizations have taken the advantage of advertising various ways women can use to make themselves more beautiful. But to men, it sounds like a wastage on money and resources due to the high value of physical beauty instead of something else (Professional beauty,2012).

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