Read the case and write about 400 words
1.TrapEaseAmerica_StrategicMarketPlanning_.pdf
Read the case--Trap-Ease America. Click on the link above. To develop your initial substantive post, do the following.
1. Provide reasonably detailed answers to the discussion questions at the end of the case.
2. Do additional but relevant research to update the case facts, and strengthen your analysis and arguments. Make sure to integrate only the information that is relevant to case analysis. Include and integrate marketing theories, terms, strategies, tactics learned in this introductory marketing course and the other business courses.
3. Do SWOT (Strengths-weaknesses-opportunities-threats) analysis of the company. That is, analyze the strengths and weaknesses of the company's marketing activities as well as opportunities and threats faced by the company from the business environment in order to devise appropriate marketing mix and strategy. Based upon the SWOT analysis, provide suggestions to the company's marketing management as well as the management of the other companies and organizations that may encounter the similar issues/challenges.
You must do your initial substantive post (about 400 words) before you are allowed to read posts from the other students. To make your initial substantive post, click on "START A NEW THREAD" and then do the post. Under Subject, write "Trap-Ease America."
After you have done your initial substantive post, I encourage you to COMMENT on the other 5 or more posts to earn the remainder of grade points. Your COMMENTS should have SUBSTANCE. A mere agreement, disagreement or appreciation of a post is not adequate. Also, AVOID ACADEMIC INTEGRITY VIOLATION. The minimum penalty is "F" grade in the course.