Capstone paper 1500 words Resource UIW library needed

Running head: THE COCA-COLA COMPANY 1

The Coca Cola Company: An Strategic Analysis

Key Internal & External Environmental Factors and Strategic Recommendations

First LastName

University of the Incarnate Word

THE COCA-COLA COMPANY 2

Table of Contents

Introduction………………….………..….………………………………………………………..4

Thesis Statement……….…….……………………………………………………………………4

Mission Statement…………..…….….…….………………………………………………….......5

Vision……………………………..……………………………………………………….6

Core Values………...……………………………………………………………………...7

Executive Leadership………………….…………………………………………………………..7

The External Environment…………………...…….…………………………………………….10

Remote Environment……..……………………………………………………………...10

Economic Factors………………………………………………………………...10

Social Factors…………………………………………………………………….12

Political Factors………………………………………………………………….15

Technological Factors……………………………………………………………16

Ecological Factors………………………………………………………………..18

Operating Environment…………………………………………………………………..19

Competitors………………………………………………………………………20

Customers………………………………………………………………………..22

Industry Environment……………………………………………………………………24

Industry Analysis………………………………………………………………...25

Porter’s Five Forces...……………………………………………………………25

The Internal Environment………………………………………………...……………………...31

THE COCA-COLA COMPANY 3

SWOT Analysis…………………………………..……………………………………...31

Strengths……………………………………………………………………...….31

Weaknesses…………………………………………………………………....…34

Opportunities……………………………………………………………………..36

Threats……………………………………………………………………………39

Core Capabilities…………………………………………………………………………41

Brand Strength…………………………………………………………………...41

Unique Distribution System……………………………………………………...42

Comparison with Past Performance and Competitors…………………………………...43

BCG Matrix………….…………………………………………………………………..47

Cash Cows……………………………………………………………………….48

Stars………………………………………………………………………………48

Question Marks…………………………………………………………………..49

Dogs……………………………………………………………………………...50

Long-Term Objectives and Strategies…………………………………………………………...50

Objective #1……………………………………………………………………………...51

Strategy #1……………………………………………………………………………….52

Objective #2……………………………………………………………………..……….55

Strategy #2……………………………………………………………………….………56

Objective #3………………………………………………………………………..…….58

Strategy #3……………………………………………………………………………….58

Conclusion………………………………………………………………………………….……59

References………………………………………………………………………………………..61