Directional strategy
9
Telehealth Group TOWS Analysis
Miatta Teasley
Capella University
MHA-FPX5010 Strategic Health Care Planning
Professor Chad Moretz
December 1, ,2022
Telehealth Group TOWS Analysis
Part 1: TOWS Matrix and Analysis
TOWS Matrix
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Threats |
Opportunities |
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· Competition from other techno-based healthcare organizations in the area. · Low level growth and development programs for the human capital in in the organization leading inadequate exposure. · Lack of R & D programs in the organization resulting to low level of innovation. · Increasingly changing legal environment that may expose human resource to liabilities. · Copyright manipulation from competitors which may see the company lose its intellectual property rights.
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· The company has the opportunity to embrace high level of technology that is exposed to attain its goals. · Take advantage of the changing legal environment that allow the organization to safeguard its intellectual property rights from copyright manipulation. · Invest the large capital that the organizations into high-tech medical equipment that will enhance provision of quality care. · Invest heavily in advertisement and promotion to enhance brand awareness in the area. |
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Weaknesses |
Strength |
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· Lack of sufficient human resource in the organization to provide services to clients. · Poor hiring and recruitment information system which hinder the organization to access highly talented potential employees. · Lack of competent training and development program for the employees to enhance their skills and knowledge. · Poor marketing strategies that have left the organization unknown in the region hence reducing its market share. |
· Large capital base that has enabled the organization to acquire state-of-the-art medical equipment. · Competent organizational leadership and management teams that have created conducive working and care environment. · Reduced medical errors and provision of quality care due to high level of employee training and use of high-tech equipment. · Implementation of technology based information communication system that enhance communication in the organization. · Sufficient healthcare professionals that are highly skilled and trained in the organization who enables the organization to provide quality care. |
Analysis
The company is facing competition from other techno-based healthcare organizations in the area. This may reduce the profitability of the organization. It is important that the organization develop strategic competitive goals on which it will base its operations to ensure that it becomes competitive enough in the industry (Dimitrova & Desev, 2018). There is low level growth and development programs for the human capital in in the organization leading inadequate exposure. The organization need to embrace the advantages that emanate from training and development program to effectively motivate its employees and reduce threats of employee turnover (Asari et al., 2022). The organization face the threat of losing its employees to competitors of they are not motivated through training and development programs.
Lack of R & D programs in the organization resulting to low level of innovation. Any organization that does not have a well-developed research and development program is likely to grow at a snail pace. Therefore, the company faces a threat of being overtaken by its competitors if it does not enhance its creativity or innovation through research and development programs (Dimitrova & Desev, 2018). Low level of innovation may retard organizational growth. Lack of innovation is a huge threat to the existence of the company. The company needs to invest in innovation to ensure that it crate new technology and equipment that will foster its competitiveness. The increasing level of legal environment may expose human resources to liabilities. The company faces a threat of copyright manipulation which may see it lose its resources. The organization therefore needs to train its workforce on the prevailing legal requirements to ensure that they do not violate the established laws and professional regulations (Asari et al., 2022). Implementing the above will reduce the threats that the organization is exposed to in the process.
All organizations are exposed to different opportunities which they have to grab in order to be competitive enough in the market or industry. Based on the TOWS analysis, telehealth organization is exposed to many opportunities including embracing high level of technology that is exposed to attain its goals (Datta et al., 2020). Technology is at the center of successful operations in the organizations today. The organization stands a chance not only to be competitive enough in the industry but also achieve its goals if it embraces technology.
The company should take advantage of the changing legal environment that allows the organization to safeguard its intellectual property rights from copyright manipulation. Healthcare organizations are known to be innovative and produce intellectual properties that need to be safeguarded (Datta et al., 2020). For this reason, the company has the opportunity to protect its intellectual properties if it implements policies based on established copyright laws. This will ensure that it does not lose its innovations and also enhance its creativity in the future. The company should also invest its large capital that the organization has into high-tech medical equipment. This is important as quality care is accompanied with high quality equipment. This will also enhance provision of quality care. The main goal of the organization is to reduce medical errors, increase the safety of the patients and employees (Datta et al., 2020). This can be done by investing in techno-based equipment. Investing in advertisement and promotion will help the company enhance its brand awareness in the area. It is important for the organization to create its brand awareness so as to increase its market share. Telehealth will be able to achieve this if it will invest in advertisement and promotion.
TOWS matrix indicates that the company faces a lot of weaknesses which are making the group less competitive in the industry. As such, the company has to work tom eliminate the weaknesses by capitalizing on its strengths to become more competitive (Dimitrova & Desev, 2018). The group faces a lot of weaknesses including lack of sufficient human resource in the organization to provide services to clients. Human resource is the backbone of any organizational success. However, the group is experiencing many human resource deficits which limit the quality of care provided to the patients (Asari et al., 2022). Again, it is evident from the analysis that the organization has poor hiring and recruitment information system which hinder the organization to access highly talented potential employees.
Healthcare organization can only be competitive enough if they have competent and highly talented employees. This can only be achieved if the company has a competent hiring and recruitment information system (Datta et al., 2020). Therefore, the organization needs to implement and elaborate hiring and recruitment information system so that it can reach as many potential employees in the market as possible. Poor recruitment and hiring system limits the company to the number of highly talented candidates in the market. Lack of competent training and development program for the employees to enhance their skills and knowledge. This is a devastating weakness as it makes employees less competent (Dimitrova & Desev, 2018). Training and development is important for any employees as it enhance the chances of retaining the employee. Poor marketing strategies that have left the organization unknown in the region hence reducing its market share. Telehealth organization is also seen to have poor marketing programs which limit company awareness. The organization should therefore implement a robust marketing program to ensure that it reaches as many people as possible.
Just like other organization in the healthcare industry, telehealth enjoy some advantages which have given it competitive edge over other organizations in the market. The company has large capital base that has enabled the organization to acquire state-of-the-art medical equipment. Having high quality equipment and technology will help the organization to reduce medical errors, enhance patient and staff safety in the process (Datta et al., 2020). The organization has competent organizational leadership and management teams that have created conducive working and care environment. Good leaders are known to enhance the motivation and satisfaction of the staff. This in return translates to provision of quality care as employees are motivated and willing to work for the betterment of the organization.
The group enjoys high level of reduced medical errors and provision of quality care due to high level of employee training and use of high-tech equipment. Reduced medical errors are as a result of high quality equipment and effective communication systems in the organization. The group has implemented a competent information technology system which has enhanced communication among the stakeholders (Asari et al., 2022). The organization also has enough healthcare professionals that are highly skilled and trained in the organization who enable the organization to provide quality care. Effective training and development program enhances the skills land the knowledge of the employees hence reducing chances of mistakes during medical procedures.
Part 2: Strategic Plan
Analysis of Telehealth organization’s TOWS reveals many loopholes in the organizational operations which needs to be sealed. For this reason, the organization needs to implement a strategic plan that will allow it achieve its goals and objectives in the process. Firstly, the organization intends to reduce medical errors, increase staff and patient safety and reduce mistakes during medical procedures (Rashvand & Hsiao, 2018). For this reason, the company should implement effective information technology system in the next two months. Again, the organization should invest in high technology medical equipment to reduce errors and mistakes during medical procedures. Secondly, the organization should rollout an elaborate training and development program that will ensure that all healthcare professionals are trained in new skills and knowledge to reduce medical errors, increase patient and staff safety, and mitigate the problem of mistakes during medical procedures.
To reduce the problem of employee liabilities due to changing legal environment, the organization should identify the best EHR systems that can be implemented in the organization to enhance proper handling of patient records and avoid the possibility of violating the HIPAA laws while working with patient records. The organization should also training healthcare practitioners on the content of HIPAA laws and how to use EHR systems effectively. The intention of the organization is to enhance its contact with the community. In this way, the organization should implement programs that enhance delivery of health care services to the community so as to meet the needs of the people in the community (Donner et al., 2021). Again, the organization should conduct community health assessment into better understand health needs of the community and the illnesses that bedevils the people in the community. Finally, the organization needs to implement a robust and radical research and development program in the organization to enhance creativity and innovation. This will also enhance talent management of the employees in the process.
Given the nature of the organization, it is imperative that the company adopt a non-profit organizational structure. The vision and the mission of the organization are geared towards helping the people in the community for this reason, it is important that the organization is structured as a non-profit so that it can access the funding that it requires to fund the operations of the organizations (Donner et al., 2021). As a community based organization, telehealth organization will be able to access much funds from donors, the governments, well-wishers and other funders to achieve its objectives and goals. Functional structure will also enable the organization to achieve its objectives and goals because of its flexibility. By adopting functional structure, the organization will be able to adjust its operational budget based on available funds.
Given the planning components that are presented in this plan, the organization will need to allocate some financial expenditure that will be used to implement the programs and intended projects. The organization will spend more than $2000 to implement a training and development program that will enhance the skills and the knowledge of the medical practitioners. Again, the organization will use 12% of its annual budget to implement an EHR system that will ensure that patient records are well entered, kept and accessed. It is apparent from the analysis that the organization has to implement a digital hiring and recruitment program. In this perspective, the organization should spend 7% of its revenues to implement an information system that will help reach as many people in the labor market as possible during hiring and recruitment. It is clear from the analysis that the organization need to develop a research and development program. In this way, the company has to allocate 5% of its annual revenue towards research and development. This will ensure that the employees in the company become more productive and innovative enough.
Reference
Asari, A., Mahadewi, E. P., Ayu, I. M., & Shorayasari, S. (2022). Framing TOWS as Marketing Strategy Determiner of Medical Equipment in PT. Tawada Healthcare Jakarta Indonesia. International Journal of Science, Technology & Management, 3(6), 1549-1555.
Datta, N. R., Kok, H. P., Crezee, H., Gaipl, U. S., & Bodis, S. (2020). Integrating loco-regional hyperthermia into the current oncology practice: SWOT and TOWS analyses. Frontiers in Oncology, 10, 819.
Dimitrova, T., & Desev, K. (2018). Strategic Analysis through the Combination of SWOT, AHP and TOWS (A Case Study on the Neurological Ward in the Mhat" Saint Panteleymon"-Plovdiv). Economic Studies, 27(3).
Donner, C. F., ZuWallack, R., & Nici, L. (2021). The role of telemedicine in extending and enhancing medical management of the patient with chronic obstructive pulmonary disease. Medicina, 57(7), 726.
Rashvand, H. F., & Hsiao, K.-F. (2018). Integrating telemedicine and telehealth—Advancing Health at a distance. Telemedicine and Electronic Medicine, 3–32.