Persuasive speech Public Speaking

Touchstone 3 Rubric and Feedback

Rubric Category

Your Grade

Organization - 25%

Proficient (80%) - Speech structure meets all requirements, however some support is missing, or one element of Monroe's Motivated Sequence is not represented.

I have highlighted the components of the MMS that you can develop in TS 4.

Order of Steps: Attention-Getter, Problem/Need, Solution, Visualization, and Call to Action. 

Opening and Attention-Getter Step- Use each component to complete this step, establish the context, and begin your use of appeals. 

· Begin the speech with a scenario/startling statistic to frame the issue.

· Next, introduce yourself and include your connection to the issue and the audience to enhance the personal appeal later in the speech.

· Acknowledge your audience and the context of the speech to personalize your connection with them. Who is attending your speech and why?

· State your persuasive proposition.

Need/Problem Step- State and elaborate on the specific details and evidence to demonstrate the extent of the problem. Orientate the issue to connect with the people you hope to convince with your argument.

Solution Step- State and provide the specific details and evidence that support why this will solve the need/problem step.  

Visualization Step-Provide the audience with a vision of the specific benefits that result from their action, and if they do not act, what are the specific negative consequences?

Call to Action Step -What exactly do you want the audience to do after the speech? Provide the necessary information to increase the likelihood that they will follow through--The more specific, the better.

Persuasion - 20%

Proficient (80%) - Speech takes a stance on an issue that impacts society and the arguments and approach are primarily persuasive in nature.

Because the audience and context for the speech are not known, the speech is too general, informative, and less persuasive.  Deliver the speech to the intended audience to personalize the context of the speech. You want them to believe you are concerned for them and take this problem seriously because it impacts their lives. 

Include positive/negative motivation ( reasons) to persuade them to agree and act. What is at stake, and what will be gained from this audience?

Throughout the speech, you need to add cited evidence from credible sources that support the arguments and points made in the speech. Each verbal citation will include the author’s name, credentials, the title of the work, and publication date. You have a good base for this requirement.

Use of Appeals - 20%

Proficient (80%) - Use all three kinds of appeals, but one type of appeal is used minimally.

Noted use of appeals: logic, some ethos, some pathos

To support the logic of your argument, you need to cite your research that provides evidence for support.  Citing research from credible sources is also a part of establishing your credibility (ethos). Another aspect of establishing your credibility is your connection with your audience.  Why do you care about their well-being?  To complete the rhetorical triangle, you will need to add language or arguments that evoke a strong emotional response from the audience.  What emotion will make this problem and solution matter to them?

Balance of Appeals - 20%

Proficient (80%) - Primarily uses all three types of appeals with a balance that is appropriate to the topic, purpose, and audience, however, one type of appeal may be over/under used or used ineffectively.

Review this version of the speech, then add and/or emphasize each type of appeal- logos, pathos, and ethos to increase their effectiveness and impact on the listener.

· Logic is engaged when the speaker includes concrete details and demonstrates a cause and effect. 

· Identify the specific emotions that will engage the listener's sympathies and priorities. Then add language that will evoke this emotional response in the listener.

· Establishing and reinforcing your credibility (ethos) occurs with your personal connection and research on the topic, asking the audience to trust you and to take action.

Language - 15%

Proficient (80%) - Language is predominantly clear and appropriate to the audience, generally helping the audience connect with the speaker and the topic.

Acknowledge the audience and the context of the speech at the attention-grabber step of the speech.  Then, throughout the speech, directly address the intended audience by addressing them as “you” or by the role that connects them to the problem and the solution.

Add the keywords and phrases of Monroe’s Motivated Sequence as transitional cues between each step to enhance the persuasive nature of the speech and the argument. The Motivated Sequence has an element of drama that naturally engages the listener.

Next Step: Transfer the speech's content to notecards and limit the content to keywords and cited information.  This will encourage a strong connection with the audience and move your speech from a reading to a delivery.

Film the speech in one take.

SCORE: 80/100

Hello Endashaw, 

I enjoyed reviewing your assignment today, and I appreciate the work you devoted to the process, ensuring that you are an ethical speaker.  To improve upon the good work you are doing, I have provided feedback to focus your efforts. You have a solid argument, and your attention to detail is notable! Be sure to add specific details from your research, citing your sources to demonstrate the validity of the argument. To increase your ability to connect with the audience, you can personalize the speech's details so that they feel their action is critical to their well-being. Using the problem-solution outline, Monroe's Motivated Sequence, will support and strengthen your argument and increase your chances of success.

Your presentation is ready for revision and the elements covered in Unit 4. When using the feedback to redesign the speech, pay attention to the various details, such as integrating gestures, using vocal variety, and incorporating a visual aid to underscore your persuasive appeals. I look forward to reviewing your final speech!

Kindly,

Brenda