Marketing Plan Analysis and Presentation Product or Service and Price
Marketing Plan Analysis and Presentation: Part 1 – Research Template
Directions: Visit the website for the company you have selected and obtain a copy of the annual report. Locate three to five additional resources that will provide data and information related to the brand story; the company vision, mission, and marketing objectives; and strategies and tactics the company is currently using to meet the marketing objectives. You will also use this information to complete a SWOT analysis. Apply your research findings when completing each item below.
Company Name: Tesla Inc
Brand Story: In 250 words, provide a thorough description of the company and brand. Reference and cite your research sources within the summary.
Tesla Inc Company was named after Nikola Tesla, who was a famous scientist. Elon Musk found Tesala Inc. Elon Musk was born in South Africa and migrated to America. He was successful in creating pay pal. Which he reinvested his own money to start up Tesla Inc in 2003. Many people doubt the company would not be successful due to another electric car company Karma, which Karma was unsuccessful and was bankrupt. Tesla first introduced its first electric car in 2008, which was the Roadster. It has the same body frame as the Lotus, but the Roadster was run by electric. In 2011 they released the Model S, which was the game-changer for the company. It was the first electric car that went over the 200-mile range and went 0-60. Tesla also introduces supercharging, which made charging the vehicle in under an hour. Tesla has been a success because of the vision of Elon Musk, which makes the car safer and cleaner.
Company Vision: Create the most compelling car company of the 21st Century
Company Mission: To accelerate the advent of sustainable transport by bring compelling mass market electric care to market as soon as possible.
Company Marketing Objectives: Focus of word of mouth
Company Marketing Strategies and Tactics: In 250 words, provide a high-level summary of the strategies and tactics the company is currently using to meet its marketing objectives. Include discussion about the market and consumer data that was used in formulating the strategies and tactics. Reference and cite your research sources within the summary.
Tesla's marketing strategy is from word of mouth, which is not hard because of Elon Musk's personality. He incorporates his character into his cars, like the model of his vehicles. When planning his model cars, they spelled out S3XY. That included model S, 3, X, and Y. Also, they have the roadster, which spelled out S3xyR. That had people talking. The most recent marketing they had was their Cyber truck. When Elon introduces the car, he talks about how the glass is unbreakable, and the glass would not break. But during the demo, it broke and had people talking about it, which was all over social media and the news outlet. Telsa is known to $0 on their marketing plans because they use people to talk about them.
SWOT Analysis: Using the data and information from your research, complete a SWOT analysis for the company. Reference and cite the topic materials for details on conducting SWOT analysis.
|
Strengths · A Top Employer Company
· The Leading Automotive Company
· Best in Class Electric |
Weaknesses · Manufacturing Complications
· Unable to meet demands
· Shortage of Batteries |
|
Opportunities · Sales Expansion in untapped Market
· Less Expensive Cars
· Bring the battery production Technology in house |
Threats · Product Liability claims
· Product Defects
· Long Term Confidence |
Citation of Sources: Provide APA citations for the company’s annual report and the other research sources utilized in completing the assignment.
Works Cited Ian. (2019, September 2019). Marketing Strategy . Retrieved from https://www.marketingstrategy.com/marketing-strategy-studies/how-tesla-used-a-0-marketing-strategy-to-dominate-a-market/. Rowland, C. (2018, August 27). Panmore. Retrieved from Tesla, Inc.’s Mission Statement & Vision Statement: http://panmore.com/tesla-motors-inc-vision-statement-mission-statement-analysis Tesla.com. (n.d.). Tesla. Retrieved from https://www.tesla.com/about#:~:text=Tesla's%20mission%20is%20to%20accelerate,to%20drive%20than%20gasoline%20cars.
2