company analysis
Strategic Management Tool Six
MGT 4810
Dr. Amye Melton
Tool Six
Cohesion Analysis is to examine the organization’s action through the lens of their stated goals, objectives, and policies. In practice, policies should support objectives, objectives should support goals, and goals should support the mission statement.
Mission
Goals
Objectives
Policies
Do these support?
Tool Six Continued
You will need to identify three goals, three objectives, and three policies for your organization.
Goals are broad statements
Objectives must be measureable, timely, and forward looking.
Policies are statements of absolutes.
The next three slides provide an example of Tool 7
Tool Six Example
Tool Six Example Cont.
Tool Six Example Cont.1
Key Points
Most information will be found on the company website. However, annual reports, press releases, and other company publications may provide valuable information.