1. What do you consider to be the strategic value of TOMS' relentless focus on differentiated Social Causes dependent on only 1 Product (shoes)?
2. As a consumer, are you influenced by the Social Cause approach when considering a purchase?
3. Do you own any TOMS products and if so, what is your opinion of the quality/value of your purchase(s)? If not, would you now consider purchasing from TOMS?