business plan report outline
GROOM AND GO
Table of contents
Introduction 3
Business Model 4-6
IBIS World 7
Smart Objective 8-9
Personnel plan 10-11
SWOT Analysis 12-15
References 16
Introduction
Name of the business: Groom and Go
Mobile dog washing and grooming service
Aiming to provide cheap, fast and high-quality service
Offer convenience to pet owners and have a secure and friendly environment for the dog
Business Model - service, target market
Standard service: wash and dry (15-20 min)
Premium service: wash, dry, nail clipping and trim eyes area (30-60 min)
Target Market Demographic:
Dog owner
Services:
Business model - location
IBIS World-industry
Main economic drivers:
Expenditure on recreation and culture
Females in the labour force
Real household discretionary income
Average weekly hours worked
Consumer sentiment index
Number of marriages
Supply industries: Advertising services Motor vehicle dealers
Demand industries: Consumers
The Relating Industry : Hairdressing and beauty services
“Babysitting and Other Personal Services in Australia”- code 95399
SMART Objective - Financial
Financial - Increase profit from first month to first year, by 200%. This can be measured through sales transactions and expense records, and should show a good indication on how the business is growing with managers being given reports every month.
SMART Objective- Managerial
Managerial- Increase inventory management throughout first year, this will be done through constant stocktaking and analysing trends. It will help by cutting down unnecessary costs, and information about this will be reporting to the manager every quarter year.
Personal plan
Employees: 8 person
Job titles: manager, driver, groomer.
Communication network structure
Decentralised structure
SWOT Analysis - Strengths
Quick and affordable for everyday people
As we are setup in dog parks it makes it efficient
As the business revolves around dogs finding workers with a true passion is easier, as well as the atmosphere in the workplace will be uplifted
SWOT Analysis - Weaknesses
May not get as many customers as storefront
Is limited to only dogs, though as we are going to be setup at dog parks it won’t be too much of an issue
Need workers to be comfortable for pet owners to be watching them
Lack of experience may affect efficiency
SWOT Analysis - Opportunities
Households are becoming wealthier, and losing time, resulting in a boom in industry services.
Easy to expand as only require new trucks, unless the choice of expanding to a store front
If found a popular spot, it can be very efficient
Can expand into a brand, selling different pet products
SWOT Analysis - Threats
A change in regulations may impact the future of the business
An economic downturn can lead to customers being price sensitive
Due to this business being a relatively cheap one to setup, competition will always be a constant threat
REferenceS
ProQuest.2019.. Pet Wearable Market is Growing at a CAGR of 16.38% During 2016 to 2020,https://search-proquest-com.ezproxy.lib.uts.edu.au/business/docview/1848099405/B4E8F32984104A16PQ/1?accountid=17095
Clients1.ibisworld.com.au.ezproxy.lib.uts.edu.au.2019. Babysitting and Other Personal Services - Australia Market Research Report. ,https://www.ibisworld.com.au/industry-trends/market-research-reports/personal-services/babysitting-other-personal-services.html
Thank you
For LISTENING