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Defense Attack AI Cyber Security Company Team 20

The problem: Cyber Data Breach is on the Rise

Customer Pain Points

● Cyber attack is on the rise, protection is a must

● Cyber attack is costly to firms

● Cyber breach damages consumer

trust and firm’s credibility

● Threat can come from within the

network

Mission Statement: We fight cyber security in the same way our immune system fights diseases

The solution

● Detects abnormal behavior and

fights back in real time

● Easy and fast installation (1-2

hours)

● Scalable to over million devices

● Works with sophisticated

systems like AR, AI and others

The Product

An AI cyber system that uses machine

learning and mathematics to detect

abnormal behavior within a system.

Our product gives our customers the

leverage to take action before data is

breached.

How it works

Step 1

AI learns and understand what constitute as a threat

Step 2

Complex probability methods calculate probabilities in the light of evidence

Step 3

If abnormal behavior is detected an alarm is sent off to all devices within the network

The Team

Melina Samuel PhD Mathematics

MIT Professor of Applied Probability

Vishal Patel PhD Artificial Intelligence

Katherine king Chief Marketing

Officer

Former Facebook AI Research and

Technology Manager

Former CMO of 5 IPO Startups

Chris Cha Chief Executive

Officer

Former Microsoft CEO with over 10 years of

experience

The Customers - Industry Breakdown

The Customers Any company that has connected devices is vulnerable to cyber attacks

● Tech companies, such as Facebook, LinkedIn, Amazon, Google, etc...

● Educational Institutions

● Financial Institutions

● Startups and small businesses

● Institutions with low system maintenance

Business Model

No partners yet -Build team -Marketing strategy -Long/short term strategies -

-Prevent and reduces the number of successful cyber attacks

-Reduces the amount of downtime suffered from attacks

-Reduces the amount of money lost from attacks

-Customer Service -Premium membership Beneficial Program

-US Financial institutions -US Health Institutions -US Education Institutions -Emerging Make

Price will be determined on the basis of market price and service provided

-Monthly service fee -Add on premium services

-AI Engineers -Industry expertise consultant

-Tech events -Send demo to business developers

Pricing

Monthly Service Fee

● Professional ● Enterprise

Monthly Service Fee

● Large Institutions

Professional - UP to 5 devices $100

Enterprise - Up to 25 devices $1000

Large Institutions - 50 and up Starting at $10,000

Beachhead Market

- Small State/Municipal Banks

- Small Hospital - Agricultural cities - Emerging countries -

TAM: (large institutions budget) SAM SOM:(small banks cyber security budget)

Financial

-Need a seed round of $510K

-Patent initial $10K

-3 AI Engineers $300K

-Fixed/Variable cost $50K

-Founder Salary $50K

-Operation cost $100K

First Year Projection (¼% IBM Sales)

$41 Mil

Business Model

October 2019 Startup.

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

October 2019 Hire Employees.

Business Model

April 2020 Machine learning system test.

December 2020

Coalescing two systems

October 2020 Attack Defense system test

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Business Model

February 2021 Alpha test of the product

April 2021 Alpha test closed; Beta test of the product; Collecting current cyber security information

December 2021

AI Cyber Security system V1.0 release

October 2021 Beta test closed; Keep Collecting current cyber security information

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Adoption Strategy

Awareness Consideration Research Selection Purchase Delivery

-Trade industry events -AI research events -Startup conventions -Search engine marketing -Tech innovation events

-Industry online media programs -Our Website -Social Networks -Partner events

-Demos -Company brochure

-Trials -Analyst reports -Customer reference program

-Contracts -Pricing -Customer references

-Installation/ support program -Customer reference program -Training/educa tion

Adoption Strategy - GROWTH

Acquiring Customers Keeping Customers Staying Competitive

-Funnel Top audience for email lead generation purposes -Incentive program for HR and office managers -Use 3rd party data to construct look alike across customer segment -Expand current marketing strategy to include look alike

-Dedicated account executives to cater to high profile customers (Dinners, VIP event tickets, etc.) -Effective and reliable tech support -Loyalty programs

-Ongoing software update -Strategic acquisitions -Loyalty programs

Competition/Market

Competition

Top 5 Competitors: (57.99%)

● AVAST.(15.12%) ● McAfee.(12.73%) ● Malwarebytes.(10.38%) ● Bitdefender.(10.19%) ● ESET.(9.57%) ● IBM (8.2%)

Q & A

References

[1] Crane Crane, “80 Eye-Opening Cyber Security Statistics for 2019”. SSL store, April 2019 <https://www.thesslstore.com/blog/80-eye

-opening-cyber-security-statistics-for-2019/> Mar 2019

[2] “Market share held by the leading Windows anti-malware application vendors worldwide, as of January 2019” Statista.com ,

Technology & Telecommunications<https://www.statista.com/statistics/271048/market-share-held-by-antivirus-

vendors-for-windows-systems/> Mar 2019

[3] “Rising Number of Cyber Attacks Against the Federal IT Infrastructure” CybersecurityMarket.com, June 2015 <https://www.cybersecurit

ymarket.com/?p=37> Mar 2019

[4] Marc Toussaint, “Artificial Intelligence:Probabilities” <https://ipvs.informatik.uni-stuttgart.de/mlr/marc/teaching/14-

ArtificialIntelligence/10-probabilities.pdf> Mar 2019

[5] “Cyber Security Market Size and Share | Industry Report, 2019-2025. (n.d.)” Grandviewresearch.com May 2019

<https://www.grandviewresearch.com/industry-analysis/cyber-security-market> May 2019

[6] Alto, P. “Media alert: Rising cyber-security threats fuel 9% growth in global security market in Q3 2017”. Dec 2017<https://

www.canalys.com/newsroom/media-alert-rising-cyber-security-threats-fuel-9-growth-global-security-mark

et-q3-2017> May 2019

[7] “Global Artificial Intelligence-based Cybersecurity Market 2018-2022 | Rising Adoption of Chatbots to Boost Growth |

Technavio.” June 2018<https://www.businesswire.com/news/home/20180611005807/en/Global-Artificial-

Intelligence-based-Cybersecurity-Market-2018-2022-Rising> May 2019