Final Compilation

Introduction

Describes the stakeholders of the organization using the healthcare marketing framework in a manner that is unclear, incomplete, or inaccurate

Describes the current target market this service focuses on, but explanation is incomplete or unclear

Section 2 (pages 4 to 6)

Develops a marketing goal for the proposed service, applying the SMART goal framework, but goal is incomplete or unclear, or framework is applied inaccurately

Analyzes the competition for the proposed service, but with gaps in detail, clarity, or accuracy

(Belelville3 doc) – This paper should be added to the end of main paper

Describes areas of the Four and Five Ps that will be addressed in the marketing mix, but descriptions are incomplete, unclear, or illogical

Explains why the currently used marketing strategies will not meet the needs of the proposed market, but explanation is incomplete, unclear, or illogical

Justifies how communication strategies will effectively drive collaboration and contribute to the effectiveness of the marketing plan, but response is incomplete, unclear, or illogical