module 7

The topic this week is Key Publics, which are a segmented group of people whose support and cooperation is essential to the long-term survival of an organization or the short-term accomplishment of specific objectives. There are lots of ways to segment publics. The way you choose to segment publics for a campaign depends on the issue and your purpose.

Use your final project company/organization and write a brief analysis of its function and the issues routinely faced. (Planned Parenthood)

· Identify three of the organization’s key publics.

· Identify each of the three key publics’ self-interests.

· Identify each of the three key publics opinion leaders.

· Identify the organization’s current relationship with each of the three key publics.

· Total discussion post minimum is 150 words.