PROJECT

· Name of company and product you will be presenting

· Your reasoning as to why this product/service needs to be re-positioned

· What questions need to be answered to validate your reasoning

· What topics you plan to research in order to validate your reasoning

· What types of sources do you plan to use to conduct your research

· Your hypothesis for the type of re-positioning that needs to happen (If X happens, then Y will happen)

· How you will validate this hypothesis

Marketing Plan Project

We would like to re-introduce Victoria Secret marketing plan:

· re-introduce the brand using different marketing strategies

· Attract new customers with different backgrounds and culture

· Making new customers aware of the products

· Identifying new potential customers

Victoria Secret is one of the largest lingerie stores, they have focus on sending a “perfect image” message to women around the world by introducing their products with young skinny models. We want to re-introduce their products by changing the marketing strategy, we would like to send a different message to all women around the world to love their curves and to accept their natural body. We want to make products that are appealing to everyone not just one body type. We think by using different models with different body types can help us attract more customers, we will focus more on being comfortable then sexy and exhibit natural body.

I need 2 pages and it needs to be APA style

Sources

https://www.businessinsider.com/victorias-secrets-marketing-strategy-2016-7