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1.0 Project Purpose

Our efforts are focussed on opening an Orangetheory Fitness franchise at Longwood location within four months starting from February 2020. Our analysis showed that many gym-goers around Longwood area are extremely dissatisfied with the services and training methods of other fitness centers.

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2.0 Project Scope

Objectives:

1. Achieve 100 members target during pre-sales.

2. Hiring 8 professional fitness instructors by March 2020

3. Complete the on-job training of professional instructors by franchisor by March 2019. 

4. Complete interior design of the fitness studio by April 2020.

    The process of setting up Orangetheory franchise at Longwood will start from February 26, 2020, to May 28, 2020.

Deliverables

1. Project management

2. Franchise location

3. License, permits and insurance for fitness center.

4. Interior design of the facility.

5. Equipments for the fitness center.

6. Recruitment of staff

7. Marketing strategy and development plan 

8. Financial planning

9. Market research and analysis

10. Pre-sales development plan  

11. First Quarter promotional strategy

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3.0 Project Milestones

· Interior design completed by 06/15/2020

· Marketing plan review on 07/15/2020

· Recruitment of staff completed 07/30/2020

· Franchise setup completed by 08/30/2020

4.0 User Acceptance Criteria

· The infrastructure and design are accepted by city law and regulations

· The design are followed by the instructions of OrangeTheory

· The program and service and accepted by OrangeTheory

5.0 Project Constraints

1. The training of fitness professionals is the responsibility of ‘OrangeTheory Fitness’ in accordance with its workout standards.

2. OTbeat heart rate monitors are provided to the customers by the OrangeTheory Fitness

3. The cost, for performing initial safety audit of fitness facility, will be incurred by OrangeTheory Fitness. 

4. The cost will be high due to follow the instruction from OrangeTheory

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