marketing plan: IMC

The Presentation instructions:

A narrated presentation to the class not to exceed eight (8) minutes in length. You should assume

that you are presenting your plan to a potential investor or lender – a professional business

audience (think TV’s Shark Tank).

Keys to a successful presentation:

 Professionally prepared slides

 Presentation skills count – enunciation and correct pronunciation is important

 Avoid background noise

 Do not read the slides - tell your story

 Be prepared for the discussion in Module 8 – your classmates will provide feedback on your presentation

Your slides should follow this format and sequence:

 Cover slide which includes your name and project

 You may have optional slide(s) with pictures or relevant images

 Product description with FAB – 2-3 slides

 Separate slide for your SMART objectives

 SWOT - 4 slides (one each factor)

 Segmentation – 3 slides (one each segment)

 IMC – will vary, but commonly 3-5 slides

 Closing

 Reference list - you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan. Include these as

your final slide.