The New Different, first draft
COMMUNICATING THE NEW NORMAL DIFFERENT
ASSIGNMENT #3
COM 3714
SUMMER 2022
AFTER MORE THAN TWO YEARS OF A GLOBAL HEALTH CRISIS…
THE WORLD IS READY FOR A
“NEW DIFFERENT”
-NEW RULES OF ENGAGEMENT
-NEW RULES OF SOCIALIZATION
-NEW SANITATION GUIDELINES
-NEW FORMS OF INTERACTION
-NEW ROUTINES
-NEW REALITIES
-NEW PROTOCOLS FOR PUBLIC EVENTS
A NEW DIFFERENT IS YET TO BE DEFINED…
RELATED ARTICLES:
NEW NORMAL. WHAT DOES IT MEAN?
https://marketing.twitter.com/en_gb/insights/the-new-normal-what-does-it-mean
WHAT EXPERTS SAY:
THE NEW NORMAL: MORE IN COMMON:
https://www.moreincommon.com/newnormal/
FTX ARENA MIAMI: NEW PROTOCOLS
https://www.ftxarena.com/plan-your-visit/fansafety
MADISON SQUARE GARDEN (NY) HEALTH GUIDELINES
YOUR JOB AS A PROFICIENT COMMUNICATIONS PROFESSIONAL
ASSSIGNMENT GUIDELINES:
1. IDENTIFY A CLIENT….A PUBLIC VENUE, A RESTAURANT, A MALL, A PLACE OF
PUBLIC GATHERINGS, A STADIUM, A CONCERT HALL.
2. CHOOSE THE TARGET AUDIENCE….SPECIFIC TO THE VENUE, THE TYPE OF
EVENTS TAKING PLACE AT THIS LOCATION.
3. IDENTIFY AND CLEARLY COMMUNICATE THE NEW SET OF GUIDELINES, RULES,
PROTOCOLS THAT WILL APPLY, WILL BE OBSERVED, EXECUTED AND FOLLOWED AS PART
OF THIS “NEW DIFFERENT.”
SELECT YOUR MEDIA.
Which media fit your interests? A. Blog post B. Email newsletter C. Infographic D. Interview audio or video E. Memo (staff, boss, email to employees) F. Online video G. Open letter H. Podcast I. Press release J. Printed or digital ad K. PSA poster, radio spot or video L. Social media M. Speech N. Vlog
SELECT YOUR AREA OF STUDY.
Comm Arts ■ Blog post ■ Infographic ■ Interview audio or video ■ Memo ■ Online video ■ Open letter ■ Podcast ■ Speech ■ Vlog
Advertising ■ Infographic ■ Online video ■ Printed or digital ad ■ PSA poster, radio spot or video
Social media Public Relations ■ Blog post ■ Email newsletter ■ Infographic ■ Open letter ■ Press release ■ Social media ■ Speech
CREATE IMPACTFUL COMMUNICATION.
Comm Arts Your client (venue) wants its employees to
make sure that guests
feel safe and welcomed
without having to demand
proof of vaccinations,
enforce use of masks,
or separate large and close
groups of people. Create an internal communication memo that informs the venue staff the way to handle disruptive
individuals, angry or sick
attendees and provide
talking points to address issues.
Memos are usually written from CEOs or Administration.
Public Relations Your client is a major public
venue or facility (ie. FTX Arena,
Madison Square Garden, Hard Rock
Stadium). You create an external communication press release to inform of new guidelines,
new protocols, and new set of rules that
will promote public safety.
Advertising Your client* is a small/medium
size auditorium, concert hall,
religious center or health club helping senior citizens that advocate for public health. Create an ad, PSA, poster, video or other communication that will motivate seniors to adhere
and follow the new guideline
set of protocols.
ASSIGNMENT PARAMETERS:
Blog post (500-700 words) ■ Email newsletter (at least 5 elements – headline, image and text – each with links to more information) ■ Infographic (6 written & 6 visual elements) ■ Interview audio or video (3-5 minutes) ■ Memo (400-word limit) ■ Online video (2-3 minutes) ■ Open letter (400-word limit)
ASSIGNMENT PARAMETERS:
■ Podcast (3-5 minutes, solo or interview) ■ Press release (400-word limit) ■ Print ad (any size or medium – print, outdoor, etc.) ■ Digital ad (Select social medium – Facebook, Instagram, YouTube, etc.) ■ PSA poster, radio spot or video (poster of any size, radio or video of 30 or 60 seconds) ■ Social media (Facebook or Twitter) ■ Speech (90 seconds to 2 minutes) ■ Vlog (2-3 minutes, solo)
TIPS ON HOW TO APPROACH..
RESEARCH YOUR VENUE.
DEFINE YOUR TARGET AUDIENCE….SPEAK TO THEM!
MAKE SURE YOUR MESSAGE IS CLEAR, CONCISE.
BE CREATIVE!
RELATE TO THE GUESTS, ATTENDEES, PATRONS.
ASSIGNMENT EXPECTATIONS.
You’re not expected to be a proficient graphic artist, writer, announcer, videographer or communicator. That ability will come later. This course teaches you the fundamentals of written and visual communication so that you can perfect your skills and knowledge in your next classes.
ASSIGNMENT PROCESS.
COMPLETE WEEKLY READINGS.
READ, REVIEW ENTIRE ASSIGNMENT POWERPOINT.
CONDUCT RESEARCH.
IDENTIFY MEDIA.
PRODUCE FIRST DRAFT.
UPLOAD FIRST DRAFT ON CANVAS (DEADLINE).
REVIEW FEEDBACK AND NOTES FROM PROFESSOR.
MAKE ADJUSTMENTS BASED ON REVISIONS.
SUBMIT FINAL DRAFT ON TIME (DEADLINE).
QUESTIONS, COMMENTS…
PROACTIVELY COMMUNICATE WITH YOUR INSTRUCTOR.
EMAIL, SCHEDULE VIRTUAL APPOINTMENT.
WE ARE HERE TO HELP AND PROVIDE GUIDANCE.
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