Marketing Plan
Keeping the Five Fs in mind, describe the message you want to convey to customers about your product or service.
Functions: ____________________________________________________________________________
Finances: _____________________________________________________________________________
Freedom: _____________________________________________________________________________
Feelings: _____________________________________________________________________________
Future: _______________________________________________________________________________
Which of these messages is the most important in motivating your target market to purchase? __________________________________________________________________________________________________________________________________________________________________________
How will you express this message to your customers in the areas listed below?
Business Name: ________________________________________________________________________
Slogan: _______________________________________________________________________________
Keywords in Marketing Material: __________________________________________________________
_____________________________________________________________________________________
Product Design: ________________________________________________________________________
Logo: ________________________________________________________________________________
Web Design: __________________________________________________________________________
_____________________________________________________________________________________
Blog Language and Design: _______________________________________________________________
_____________________________________________________________________________________
Choice of Social Media Sites: _____________________________________________________________
_____________________________________________________________________________________
Other Graphic Images/Design: ____________________________________________________________
_____________________________________________________________________________________
Packaging: ____________________________________________________________________________
_____________________________________________________________________________________
Decor: _______________________________________________________________________________
Style of Clothing worn by Employees: ______________________________________________________
Merchandising/Displays/Presentation Materials: _____________________________________________
_____________________________________________________________________________________
Other: _______________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________