Marketing Management - Written Assignment
Short Paper Rubric
Unacceptable Beginning Developing Accomplished Exemplary Weight
Topic & Introduction
The topic is irrelevant to the specified area and no introduction is given
The topic has little relevancy in the specified area and the introduction does not give any information about what to expect in the essay.
The topic has somewhat relevancy in the specified area but the introduction provides little information on the topic
Relevant topic is selected but the introduction provides too much information about the topic; simply like a summary.
The selected topic is relevant and the introduction presents a concise lead-in to the paper.
2/20% of grade
Score 0 5 7 8/9 10
Content
Central purpose or argument is not clearly identified. No analysis is provided.
Information supports a central purpose or argument at times. Analysis is vague or too general.
Information provides reasonable support for a central purpose or argument most of the time but is not able to display evidence of a basic analysis of the significance of the topic.
Information provides reasonable support for a central purpose all the time or argument and displays evidence of a basic analysis of a significant topic
Balanced presentation of relevant and legitimate information that clearly supports a central purpose or argument and displays evidence of a thoughtful, in-depth analysis of a significant topic.
3/30% of grade
Score 0 5 7 8/9 10
Score 0 5 9 12 15
Organization
The writing is not logically organized. Most of the time, ideas fail to make sense together.
The writing is presented in a somewhat logical order. Need a little bit more efforts in putting the ideas to make sense together.
In general, the writing is arranged logically, although occasionally ideas fail to make sense together.
The ideas are arranged logically to support the central purpose or argument. They are usually clearly linked to each other.
The ideas are arranged logically to support the purpose or argument. They flow smoothly from one to another and are clearly linked to each other.
2/20% of grade
Score 0 5 7 8/9 10
Documentation & Grammar
No references are documented and very frequent grammar and/or spelling errors.
Minimal references are documented and a few grammar and/or spelling errors.
Most of the references are cited but was poorly constructed and more than two errors in grammar and/or spelling.
Document most of the sources with some care and most of the sources are properly cited and only one or two errors in grammar and spelling.
Documented all sources and the sources are properly cited and all grammar and spelling are correct.
1/10% of grade
Score 0 3 5 8 10
Synthesis & Conclusion
No synthesis and no findings were found.
Was not logically or effectively structured and presents an illogical explanation for findings.
Needs some effort to make it a well-constructed paper and the findings needs to be presented more logically.
Logically organized and makes good connections among ideas. Presents a logical explanation for findings.
Information is logically and creatively organized with smooth transitions. Presents a logical explanation for findings.
2/20% of grade
Score 0 5 7 8/9 10