Optimizing Brands Week 1 Check-In
6/6/22, 10:19 AM MBA 645 Module One Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5
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MBA 645 Module One Video Check-In Guidelines and Rubric
Overview
In this course, you will use the learner-faculty connect video assignment for reflec�on as well as to discuss your preparedness for
upcoming weeks. This is a private conversa�on between you and your instructor. You are encouraged to explore deeply the
concepts presented.
Prompt
In this mentor-focused video check-in, you will look at the project scenario for MBA 645 and have an asynchronous discussion with
your instructor regarding any ini�al concerns about the project scenario and the Milestone One submission due in Module Three.
Review the course infographic and course structure and check when the two milestones and the project are due.
You are highly encouraged to con�nue reaching out to your instructor, so any concerns and ques�ons are addressed before
Milestone One is due. Discuss your progress and these concerns with your instructor through this video submission.
Review the guidelines and rubric document for Milestone One, including the support documents. Then record a short video sharing
your expecta�ons from and understanding of the scenario and corresponding requirements. As you record the video in the Bongo
Q&A tool, consider the following criteria:
1. Share your expecta�ons and understanding of the scenario. Iden�fy any ini�al ques�ons or concerns you have regarding:
The project scenario
The deliverables expected in Milestone One
2. Iden�fy a marke�ng topic from the course you are personally or professionally interested in, with a relevant ra�onale.
3. In prepara�on for the upcoming milestone, address the following:
Iden�fy topics in Milestone One you are familiar with. Address the following about the iden�fied topic: Where and
how did you learn/apply this topic?
If you have any addi�onal ques�ons or require addi�onal support from your instructor, let your instructor know
either in this video or through an alterna�ve format.
Guidelines for Submission
Using Bongo, record a video that is 3–5 minutes long.
If you are not able to record a video, you should reach out to your instructor and discuss submi�ng the assignment in an alternate
format.
Criteria Exemplary Proficient Needs Improvement Not Evident Value
Milestone One
Expecta�ons and
Understanding
N/A Shares clear
expecta�ons and
understanding of the
project scenario
(100%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
Does not a�empt
criterion (0%)
40
Module One Video Check-In Rubric
MBA-645-Q5979 Optimizing Brands 22TW5 TM
6/6/22, 10:19 AM MBA 645 Module One Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5
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(100%) improvement may
include sharing clear
expecta�ons and
understanding of the
project scenario
(70%)
Marke�ng Topic of
Interest
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Iden�fies clearly the
marke�ng topic from
the course which is
of personal or
professional interest
and provides clear
ra�onale for the
same (90%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include iden�fying
the marke�ng topic
with a relevant
ra�onale (70%)
Does not a�empt
criterion (0%)
30
Familiar Topics
from Milestone
One
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Iden�fies the familiar
or known topics in
Milestone One and
provides clear and
relevant insights
about the topic
(90%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include providing
relevant insights
about a familiar or
known topic from
Milestone One (70%)
Does not a�empt
criterion (0%)
30
Total: 100%
6/6/22, 10:19 AM MBA 645 Module One Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5
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