Responses

Assignment 5

Deanna Buchanan

Southern New Hampshire University

Assignment 5

We want to fund our special programs without a lack of resources. Since the implementation of Native American Alumni, we have been able to offer these programs from the contributions we make. However, lately, there has been a fall in contribution causing a major concern how these programs will fund with donors aged over 55 pledges have decreasing at a higher margin over the last two years. This evaluation was aimed to make a recommendation on how to improve the overall pledge fulfillment by 6%. At a formal meeting, the following stakeholders are identified to help in the process; the director of the Office of Alumni affairs, associate director and a student intern supervisor.

This evaluation mainly used existing data from previous years to determine how the trends in donations from all the groups involved. There were a decrease in the percentage of alumni (0ver 55) pledges in 2011 from 29.1% to 16.3 % in 2013. There has been a slight increase in the donation of middle-aged and younger alumni. These records were readily available with in-depth information on the pledges, goals, and fulfillment rate of the pledges made. The chosen stakeholders were interviewed to provide clarification on the data. Interviews were preferred to obtain detailed information about personal perception. It was a preferred method to justify the trends on the pledges. The ease of a donor’s access was the information needed for this evaluation.

Quantitative analysis method will be used to analyze the data. There have been changes in all the involved categories. Alumni under 30 fulfillment rate change from 52. 8% in 2011 to 67.4% in 2013, showing an increase in their contributions while those in the range of 30-35 increase their fulfillment rate from 63.5% in 2011 to 77.8% in 2013. Leadership category reduced its fulfillment rate from 100% to 89.6% in 2013. The staff changes are slight, with the faculty fulfillment rate varying from time to time. The first chart shows changes in pledges rate from 2011 to 2013. The second chart the change in fulfillment rate from the year 2011 to 2013. The third chart shows the current results vs. the planned results.