Marketing article review paper and presentation
Marketing Example [Topic / Chapter]
[Student]
[Date]
Article Title
Author, date, publication
Illustrations, etc. (not mandatory)
This PowerPoint design is not mandatory – you can choose one that is related to your case
link to the article online https://xxxxxxxx.com/yyyyyyyyy
Summary of the Article
(main ideas and why you liked this example)
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Article’s Key Points
(a brief outline of the article needed)
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Article & the Marketing Topic
(connect the article to the topic of the week)
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Learnings
(explain what this marketing example taught you)
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Class engagement activity
(engage the class on the topic you just presented, use questions, polls, a game, etc.)
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Ask Your Professor
(about the week’s marketing topic)
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