Assignment

Running head: RUNNING HEAD FIRST PAGE 1

RUNNING HEAD OTHER PAGES 4

Cover Page

Title of Paper

This first part of your paper is labeled Topic and Introduction on the course rubric. Discuss the purpose of the paper in succinct, declarative sentences. The introduction should offer a preview of the paper and its value and be based upon the concepts studied in the course.

Discussion of Content

This section should analyze the effectiveness of the message based on course concepts supporting your argument from the text or other appropriate sources. Basically, you are setting up how you should approach writing the e-mail to Inglesina from BestBabyGear.com. Arguments must be well-developed and supported by proper reasons, research information, and examples.

Revision of Business Writing

The section should include your revisions to the message so that it follows Chapters 4, 5, & 6 guidelines. In your letter to Inglesina, you should remember that you are asking them to allow BestBabyGear.com to sell their products. As such, you should keep the focus on why Inglesina should allow BestBabyGear.com to sell their products.

Synthesis and Conclusion

This should be a few summative paragraphs that explains 1) how you approached your rewrite based on the discussion of content in the first section and 2) what you learned from rewriting the message about business writing as a general concept. To ensure that you include both a synthesis and conclusion, you may want to sublabel these using a third order heading like this:

Synthesis. he synthesis section should explain your approach to the re-write of the BestBabyGear.com e-mail. Your approach should be based on the content of the course (so you should be clearly citing material to support your approach). This section should be supported by what you’ve learned in-class using both in-text citations and references (conforming to APA Style).

Conclusion. The conclusion is really where you explain what you’ve learned about business writing from this module/exercise. As such, it’s perfectly appropriate to write this section from a first-person narrative standpoint. In fact, it’s best to really explain what it is that YOU’VE learned about business writing here.

References

Bovée, C. L., & Thill, J. V. (2018). Business communication today (14th ed.). New York, NY: Pearson.

Bovée, C. L., & Thill, J. V. (2018). Business communication today (14th ed.) [Vital Source version]. Retrieved from https://www.vitalsource.com/

Video Education America (Producer). (2010). Effective communication in business [Streaming video]. Retrieved from Films on Demand database.

In APA Style, all references are left justified and then every subsequent line of a single reference is indented by ½ of an inch.

Please make sure you include at a bare minimum, references to your course text. However, to receive full credit for references you must, “Reference information from a variety of quality electronic and print sources. Sources are relevant, balanced and include critical readings relating to the thesis or problem.”

A single reference MUST be included both in the references section (here) and have a corresponding in-text citation. You read more about in-text citations on the discussion document found in the “Introductions” Discussion Forum.

With every reference you have on your references page, there should be a corresponding in-text citation as well. References without in-text citations are not useful.