A review of the Segmentation, Targeting and Positioning (STP) market strategy

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Template_UONassignment_Ass2_MKTM28.docx

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Strategic Marketing

Assignment 2

MKTM028

NAME

UON ID

SUBMISSION DATE

7 September 2022

MODULE

ASSIGNMENT 2

WORD COUNT

2400

LECTURER

SALLY LO

UNIVERSITY /

SCHOOL

UON/FACULTY OF BUSINSS & LAW

Table of Contents

Introduction:

Analysis of Segmentation, Targeting and Positioning

Application of Segmentation, Targeting and Positioning

Recommendations

List of References.

Page | 2

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