Module 4: Project - Technology Selection and Desi
TECH460 Module 2
Organization Profile and Problem Statement
Rubric
| Criteria | Total |
| Selection of Organization | 30 |
| Identification of products and services | 40 |
| Analysis of potential improvements | 40 |
| Problem statement | 40 |
| Total | 150 |
The Organization
Coca Cola was founded in 1892 by John Pemberton.
Coca Cola does sell 2800 products in more than 200 countries.
It is one of the largest corporation in USA and biggest distributor of beverage in the world.
In 1978 , Coca Cola was the only company allowed to sell cold packaged in China.
Coca Cola invest heavily in the betterment of their corporation and keeping the employees up to date.
Still Coca Cola has got a lot of issues that they need to take into consideration.
Products and Services
Coca Cola Market, manufacture and sell rea, coffee, plant based drinks, juice dairy, sports drinks, water, soft drinks, finished beverages and concentrated syrups.
The product is available in more than 200 territories and countries.
Some of the most prominent drinks in the company includes.
Sprite
Vitamin WATER
Fuze Tea
Gold Peak Teas
Smartwater
Areas for Improvement with Technology
Dealing with rivals
Continuous market research using high technologies.
Continuous competitor analysis using AI or ML.
Integration of Customer Focus
Incorporating CRM using technology can enhance customer focus.
Management can effectively communicate with customers.
Sales promotion
Improving sales promotion using blockchain technology.
Using IoT for sales promotion.
Supplier Relationship Management
Using SRM software for managing supplier relationships.
Problem Statement
Coca Cola Company needs to focus on incorporating technology to enhance customer focus.
It is possible that incorporating CRM, also known as customer relationship management, into daily technical operations can help the company in becoming more customer-focused. It refers to a system that enables businesses to control their interactions with customers.
For instance, Coca-Cola may achieve this aim by implementing customer relationship management software. This would enable management to communicate with customers more successfully.
The management of the company will be able to identify consumer complaints more quickly, which will allow them to quickly and effectively address these problems.
With the combination of Internet of Things IoT and CRM, Coca-Cola Company can collect the customer data in a more efficient and effective way.
References
Li, B., & Li, Y. (2017). Internet of things drives supply chain innovation: A research framework. International Journal of Organizational Innovation, 9(3), 71-92.
Chin, J., Callaghan, V., & Allouch, S. B. (2019). The Internet-of-Things: Reflections on the past, present and future from a user-centered and smart environment perspective. Journal of Ambient Intelligence and Smart Environments, 11(1), 45-69.
De Cremer, D., Nguyen, B., & Simkin, L. (2017). The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side. Journal of Marketing Management, 33(1-2), 145-158.