Business strategy and project viability of bubble tea start up in Birmingham, UK
Picture is 10.2
10.4 need do financial statement
Business strategy and project viability of bubble tea start up in Birmingham, UK
2000 words, single space
Harvard
Reference needed(about 5)
Based on the market analysis, competition analysis and business plan to make business strategy and project viability. You can use followed materials.
This Asian tea drink has become so popular even though Birmingham is regarded as a coffee society. Not only because of growing number of Asian people living and studying here but also because of its increasing popularity among the British people here. Initially the British people are famous for drinking tea with milk and sugar and this is an important reason why bubble tea shop entrepreneurship would have greater opportunity here rather than in other western countries. The company is started to satisfy the demand of university students, especially Chinese students. 3 problems are seen as the opportunity. 1. Distribution of bubble tea stores. Existing competitors just concentrate around city center and China town. 2. Taste and health concern. In UK people more sugar addictive so provide additional 125% and 150% sweetness choice rather than only100%, 75%, 50%, 25% and 0 as other stores, sugar or sweetness substitute. Milk choice in some drinks (coconut milk, oat milk, semi-skimmed milk) and cream topping choice. 3. Social needs. In Birmingham most bubble shops in busy area, no seat and rest area. This store can provide area for rest just like a café shop. It also helps build loyalty and attract new customers initially not addictive to bubble tea. The shop will franchise ALS GONGCHA. The average cost of setting up a franchise is about £50,000 but this varies greatly according to the individual business model - it could be anything from £10,000 to £500,000. Most banks who deal in franchising will offer a loan of between 50 and 70 per cent of your start up costs. INCLUDING shop design, refurbishment, staff training and some advertising. http://www.alsgongcha.co.uk
It will be located at B4 6QB where used to be Birmingham Chinese Methodist Church or B4 6SE, 187-205 Corporation Street. This place has perfect view towards university of Aston and every student need to pass through this street corner if they go city center. More than 3k students living inside the campus. On the one side of the campus there are 8 student accommodations including IQ, Student Roost, Bagot Street, Staniforth House and Benley House, with more than 9k students living in the area, and no more than 0.5miles away from the shop location. On the other side of the Aston university is the Design School of Birmingham City University and there are about 2k students living there, only 0.3 mile away from the shop. The rent here is very cheap and £20,000 (year)would be enough to rent a two – room loft store.
1 Chief manager-Quality assurance -Store manage
1 Accountant-Purchasing-Inventory
Sales team- part time, 3 would be enough (at shop), £7 per hour. Service, produce bubble tea, cleaning.
Delivery- online food delivery platform fee. 1 Delivery man just for university students in this campus area. Maybe 2 in future if great sale.
Unit price of a tea is £3-5. 400 to 600 cups per day if operates well.
Power&water 1k per month
Material purchase 0.4k per month
…
Here is the structure
9. Business Strategy
9.1 Project’s Vision and Mission
9.2 Strategic priorities
9.3 Market entry strategy
9.4 Potential Growth Strategy
9.5 Potential Risks
10. Project Viability
10.1 Resource Requirements
10.2 Sharing economy canvas
Make a sharing economy canvas would be Table like this
10.3 Potential resource of Finance
10.4 Financial Statement
make a financial statement table like a 2 year balance sheet