PPT mk527
Team Project Presentation: Consumer Behavior Research Plan
Students will form consumer behavior research project teams consisting of 3-5 students to work on this project. The assignment is to develop, implement, compile, and present a research design and plan for a product determined or approved by the instructor. The project entails the analysis of data from a professionally administered survey as well as collection of secondary information. Teams will conduct a detailed market analysis using industry-accepted techniques, synthesize the findings from that analysis and couple them with critical and creative thought to make a marketing decision.
The plan will be based on information from course curriculum, primary and public secondary sources, company web sites, as well as professional experiences and insights. Surveys and primary research will be conducted. Specifically, teams will create a consumer behavior research project including research design and implementation, market analysis, market planning and management. The plan should include how teams will market their product based on the research. Presentation must include presenter notes.
The following components and issues will be addressed:
1. Research Design.
2. Implementation of the Research Design.
3. Market Analysis.
4. Market Decision and rationale
Each team will have 25 minutes to present, with 5 minutes of that time devoted to Q&A. Team members are expected to attend and to listen all team presentations and participate in Q&A. Every team member has to participate in the actual presentation. Teams should turn in a copy of their slides prior to their presentation. The final report profiles the research process and data, market analysis, and market decision. The final presentation is suggested be between 20 and 30 slides. Exhibits can be added and are not included in the slide total.
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Graduate Percentage Scale: |
0.00 - 68.74% |
68.75 - 86.24% |
86.25 - 93.74% |
93.75 - 100% |
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Graduate Scaled Score: |
0.0 - 1.5 |
1.6 - 2.9 |
3.0 - 3.5 |
3.6 - 4.0 |
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% of Grade |
Below Standard |
Approaching Standard |
At Standard |
Exceeds Standard |
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Depth and detail of consumer behavior research plan |
30 |
Little or no consideration of identifying, compiling, describing, and analyzing consumer behavior research.
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Some consideration and use of identifying, compiling, describing, and analyzing consumer behavior research.
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Good consideration and use of identifying, compiling, describing, and analyzing consumer behavior research.
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In addition to meeting “At Standard” criteria, includes additional pertinent research, insights and thoughts.
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Assumptions, analysis, and research |
30 |
Assumptions for analysis are not described and/or not warranted; Reasoning does not reflect through understanding of consumer behavior research. Reasoning is not based on important facts and/or not linked to research issues identified.
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Some assumptions not warranted; Some reasoning does not reflect thorough understanding of consumer behavior research. Reasoning is partially based on important facts and/or not linked to research issues identified.
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All assumptions warranted; Reasoning reflects through understanding of consumer behavior research. Reasoning is based on important facts and linked to research issues identified.
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In addition to meeting “At Standard” criteria, includes additional pertinent research, insights and thoughts.
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Slide presentation |
20 |
Did not present key points of the report; Presentation sequence of information is not logical; Little or no visuals, too much information.
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Presents key points of report briefly; Needs additional elaboration; Presentation jumps around and lacks clear transitions; Visuals are used but not well explained or put in context.
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Clear and succinctly presents key points of report; Presents information in logical sequence; adheres to key principles of effective slide presentation; Appropriate visuals are used.
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In addition to meeting “At Standard” criteria, includes exceptional visuals; includes additional pertinent research, insights and thoughts.
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References |
10 |
Resources selected are not appropriate for the purpose of this work and demonstrate little to no research. APA citation style is not followed at all in the presentation notes.
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Some resources are appropriate for the purpose of this work with limited research demonstrated. There are frequent errors in APA citation style in the presentation notes.
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Resources selected are appropriate for the work and reflect ample research. APA citation style is used with minor errors in the presentation notes.
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Resources selected are appropriate for the purpose of this work and reflect substantial research. APA citation style is used with no errors in the presentation notes.
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Writing Mechanics |
10 |
Improper use of grammar, spelling, syntax, punctuation, and style (7+ errors) in the presentation notes.
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Some improper grammar, spelling, syntax, punctuation, and style (4-6 errors) in the presentation notes.
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Mostly proper grammar, spelling, syntax, punctuation, and style (2-3 errors) in the presentation notes.
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Proper grammar, spelling, syntax, punctuation, and style (0-1 errors) in the presentation notes.
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TOTAL |
100% |
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