Research Paper

2

RUNNING HEAD: TEAM PLAN

Authentic Food.com

Company Name:

Authentic Food.com

Company Overview:

Authentic Food.com is a new start-up company in the Food Delivery Industry, with a small-scale business plan. The main idea behind for establishing this company is to deliver the authentic food in United states for specific Asian people. Though, there are many apps in the market which deliver food but not the very specific authentic food app like us! Specially, this app will give the customer more options to pick their favorite food from different homemade style restaurants. We are using digital platform for advertising this app and the marketing strategy is completely different than the other food industry competitors (The Economist & Kourdi, 2015).

The Food delivery time would be 20 minutes, if the customer receives the food beyond the estimated time within a radius of 3 miles the total amount would be refunded completely. We make agreement with our vendors in a way that they never compromise in safety, Quality and Quantity of the food when compared with other Competitors. Since, its’s a start up the price of the food is very reasonable as compared and we will be providing first 3 free deliveries and no service fee and delivery fee Aged, Military servants, and for Physically handicapped people (Cadden, et al., 2012).

Reference’s

The Economist, & Kourdi, J. (2015). Business strategy: A guide to effective decision-making.

The Economist.

Cadden, D. T., Leuder, S. L., Flat World Knowledge, & Foundation, S. (2012). Small business

management in the 21st century.