PM paper
A. General Information
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Project Title: |
PetChat! |
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Brief Project Description: |
We are creating and pilot launching a platform that will connect pet owners (including aspiring pet owners) and pets, creating an opportunity for two customer experiences: same breed socializing, and pet mating. In addition to the general meet up the functionality of the app, it will have added benefits pending the purchase of an upgrade. |
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Prepared By: |
Orion |
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Date: |
February 6, 2019 |
Version: |
Version #1 |
B. Project Objectives:
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PetChat! is a pilot app that will deliver a platform for Boston city pet owner’s community for their animals social life. The intent of the app is to increase animal socialization & assist pet parent in finding a pet mate, along with surrounding pet options that would allow owner to navigate the city better than before.
1. Determine what is wanted and needed by pet owners through surveys and researches. 2. Develop version of app that aligns with pet owner needs & requirements for the app. 3. Complete the app in 3 months, and within budget of 10 000$. 4. Provide reporting on project requirements using established performance metrics and KPIs. |
C. Assumptions
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1. Pet owners want to allow pets to socialize with the same breed 2. Pet owners want to mate their pets with the same breed 3. People would pay for an elevated experience, such as discounts for services and products 4. Pet owners prefer mobile app experience vs desktop experience 5. Technology & resources are easily available for development and testing of app 6. All pets most likely would get along 7. People would prefer a swiping experience over a browsing experience 8. Hired programmers and designers will have their own equipment for making an app. |
D. Project Scope
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This project will focus on the development and implementation of a new app that will connect fellow pet owners and pets. This app will provide a platform to create relationships between pet owners and pets, along with help connecting pet mates. This app will be launched by June 2019.
Deliverables: · Functional design draft – outline a design that meets the project requirements. · Technical design draft – outlines the technical architecture of the system. · A minimally viable version of PetChat! That enables you to test with real users and gather feedback o Relationships created between pet owners and pets o Connection for pet owners looking to mate their pet · Post-deployment reports o Feedback o Usage tracking o Incident reports
We plan to hire programmers that will be responsible for technical part of the app. We plan to hire designers that will be responsible for visual part of the app (design, icon etc.) We plan to use social medias to advertise our app. |
E. Project Milestones
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Milestones |
Deliverables |
Date |
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Phase #1: Requirements Gathering |
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Looking for programmer for the PetChat App |
To write the code for the app
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February 10, 2019 |
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Analysis of the system |
Focus more on CRM systems and collect customer experience. |
February 17, 2019 |
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End User Surveys before uploading it on Appstore
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Gather customer’s feedback from end-users experience to determine what is the extra needs for the app. Customized survey question based on function and end user role. |
March 17, 2019 |
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Final Requirements |
Use kick-off info, analysis, and survey data to generate final project requirements and get sign-off from project sponsors and team members. |
March 19, 2019 |
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Phase #2: Development |
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Design |
Design the app. Draw app icon, design of the UI. The overall look of the app on different devices. |
April 2, 2019 |
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Development |
Complete the coding of the app. Build the architecture of the app. Prepare touch features for touch-enabled devices. |
April 30, 2019 |
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Prototype testing |
Make a prototype of the app and test it. Find bugs and fix them.. |
May 3, 2019 |
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Deployment |
Choose platforms of distribution. Make agreements with platforms, such as AppStore and Google Play. |
May 17, 2019 |
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Post-Deployment |
Gather performance data, feedback reports, and incident reports. Fix found bugs. Close the project, and evaluate lessons learned. |
May 31, 2019 |
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F. Roles and Responsibilities
G. Resources
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Resource |
Constraints |
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Project Budget |
$10.000 |
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Timing |
January 2019 - June 2019 |
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Business Infrastructure |
Computers, Network, Software |
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Software Engineers |
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Marketing Team |
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Legal consultant |
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Project Management |
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Designers |
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H. Project Risks
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Risk |
Mitigation Strategy (reduce probability of risk) |
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Users won’t pay for extras |
-Create options that would be fun & interesting -Possible coupons & discounts for pet related activities |
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Animals fail to get along with connected parties |
-Be very specific when targeting breeding mates, require pet owners to meet virtually or go through the intense process of clearance -Require animal to be up-to-date on all shots -Conduct the first meeting under control of specially trained staff
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Other animal Apps |
-Make it very user-friendly -Discounts for all users |
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Difficulty finding sponsors for Ads |
-Collect a large clientele -Offer different level tiers and possible stock? -Offer a free subscription to employers for nTime |
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Unexpected high demand |
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Establishing a community of pet enthusiasts |
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Unexpected low demand |
· change marketing techniques · Increase discount for purchasing |
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Technical issues with app |
· Hire consultants/programmer to fix |
I. Success Measurements
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Metrics |
How Measured? |
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User adoption |
The number of people downloading/using the App |
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Number of satisfied customers |
The number of users who rate the App for 5 stars |
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User activities |
The rate of activity from customers |
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Expansion on App |
Increase the section/material after growth |
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Income |
The amount of money we have earned from membership and in-app ads |
J. Approvals
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Stakeholders |
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Name |
Signature |
Date |
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Executive Sponsor |
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Name |
Signature |
Date |
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Project Manager |
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Name |
Signature |
Date |
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