2 assignments for Market Research and Financial Markets.
Market Research FINAL project Task brief & rubrics
Task
BBA221 MARKETING RESEARCH
TASK BRIEF
Marketing Research Proposal
1. Select a company within a specific market, and a product category in a certain context (socioeconomic, cultural, political, etc.)
1. Problem formulation
1. Define the main problem statement within a given background, situation, etc.
1. Research Questions and Research Objectives of the marketing research
1. Target audience of the Marketing Research:
3. Market/segments
3. Population/clients
3. Stakeholders (suppliers, distributors, etc.)
1. Methodology
4. Research approach: quantitative, qualitative, sensitive variables, indicators, ratios (KPIs)
4. Secondary data: collection & analysis proposal (sources, participants, techniques)
4. Primary data: collection & analysis proposal (sources, participants, techniques) – sample criteria for sample definition
1. Statement of deliverables (expected research outcomes)
This is an Individual assignment.
This task is worth 60% of your overall grade for this subject.
The required word length is 2000 words.
The Report is required to be submitted in PDF format on Turnitin.
Deadline for Turnitin submission: 3rd March 17:00pm.
Rubrics
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Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Fail <70 |
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Objectives setting (40%) |
Example descriptor: Student is able to set precise objectives for the research, and carefully evaluate the nature of the problem, giving clear orientation on the purpose of the study.
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Example descriptor: Student is able to set objectives for the research, and evaluate the nature of the problem, giving a certain orientation on the purpose of the study.
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Example descriptor: Student is able to set ambiguous objectives for the research, and partially evaluate the nature of the problem, giving clear orientation on the purpose of the study.
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Example descriptor: Student is unable to set objectives for the research, and cannot evaluate the nature of the problem, without giving clear orientation on the purpose of the study.
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Research (20%) |
The student clearly describes the company under study, and the product category chosen for the study. |
The student describes the company under study, and the product category chosen for the study. |
The student describes partially the company under study, and the product category chosen for the study. |
The student does not any research nor clear proposal for a product category for the study |
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Communication (X%) |
Student communicates their ideas extremely clearly and concisely. |
Student communicates their ideas clearly and concisely. |
Student communicates their ideas with some clarity and concision. |
Student fail to communicate their ideas clearly and concisely. |