Case study - week 6
Read the CRM at Minitrex Case Study on pages 265-267 in the textbook. Answer the Discussion Questions at the end of the Case Study. Your responses must be complete, detailed and in APA format. See the sample assignment for expected format and length. The grading rubric is included below.
Discussion Questions
1. Explain how it is possible for someone at Minitrex to call a customer and not know
(a) that this is a customer and (b) that this is the third time this week that they had
been called.
2. Outline the steps that Bettman must take in order to implement CRM at Minitrex. In
your plan be sure to include people, processes, and technology.
Text book pages 265 – 267.
FORMAT : APA -> Please find the attached APA Template
No.of words: 550 - 600