Industrial Marketing Assignment
Task •
This is an individual task.
• The task focuses on areas studied to date, requiring you to show knowledge and application in the parts stated.
• You should upload a single, correctly formatted document which may also include any relevant tables and diagrams
Choose one of these industrial products:
Electrical Motors (for industrial uses, not for home appliances)
Bearings
ABS (plastic) in pellets
Edge banding for furniture
Hydraulic presses
Molds for plastic injection
Stainless steel
l Aluminum foundry
Fiber glass
Sulfuric acid
Chipboard –
1. Make a short desricption about the product, uses and key charectersitics (25 points)
2. Develop the following marketing strategies:
o Market segmentation (15 points)
o Price strategy (15 points)
o Differentiation strategy (15 points)
o Economic and technological influences (15 points)
o Value proposition (15 points)
. Formalities:
• Wordcount: 1.500 words
• Cover, Table of Contents, References and Appendix are excluded from the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Justified. • Harvard style in-text citations and bibliography