Time and Operation

TargetMarketWorksheet.docx

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Part 1: Description of Target Market

Write a 250-500-word description of your target customer (i.e., your customer persona). Describe the key demographics of your target market, including customer description, location, behaviors, psychological profile, and other population attributes.

My buyer person includes middle class working families, small, medium and big companies. There are robots made for all purposes both domestic use and commercial use. There are robots designed for different uses which attracts a large demographic. Domestically the robots can be used for purposes such as cleaning the house, kitchen garden monitoring among others. Commercially we have robots that can be used in production. The target market demographics include age. The product can be used different ages. The availability of variety of the robots, which can perform different purposes, allows different ages to use. The geographical location targeted in this case is the US domestic market, however in future the com pay will open to international business. The household income targeted is from low earners to high-income earners. There are ranges in the products and they are priced in a way that there are ranges in prices to enable all income level earners to afford it. The robot technology used in making the robots requires a certain level of education. The demographic targeted is the educated people who want to apply robot technology to make their work easier. However, the technology is easy to use and the product comes with a manual so that it can easily be understood. People with occupations that relate to information technology in general are likely to find the products extremely easy to use because the technology used relates to their areas. Using the products will also be fun for people who are adventurous because creativity is highly used in making the products.

Part 2: Table

Consider how you would expand into other markets. These may include other demographic groups, other regions, other countries, etc. Then, select a second and third target market to focus on. Customers in alternative markets will likely have similar attributes to the initial target market with some major differences. Complete the table below comparing similarities and differences between the primary, secondary, and tertiary target markets.

Segmentation Basis	Segmentation Attributes	Primary Target Market - Persona Description	Secondary Target Market	Tertiary Target Market
Demographic	Age	Between 16 years to 35	Between 40 to 50 years	55 years and above
	Gender	Both men and women	Both men and women	Both men and women
	Education	People with high school education	People with below high school qualification	People with high education
	Income	Middle income earners	Low income earners	All groups of income earners
	Family Status	Married people with children	Single people	Married people
	Other Demographic Attributes	Adventurous hobbies	Introverted people with less adventurous hobbies	People with adventurous hobbies but risk averse

Geography	Country	United states of America	Europe	Other parts of the world
	Region	Different states	France	Africa
	Environment (Rural/Urban)	urban	rural	urban
	Other Geographic Attributes

Psychographic	Social environment	People who are not more influenced by cultures and traditions	Cultural people	Cultural people
	Personality	expressive	amiable	analytical
	Lifestyle	Rural lifestyle	Healthy lifestyle	Healthy lifestyle
	Lifestyle Changes	Learning skills	Learning skills	Learning skills
	Other Psychographic Attributes	interests	attitudes	opinions

Behavioral	Purchase Drivers	value	price	Both value and price
	Purchasing Behavior	efficiency	Price influences	efficiency
	Other Behavioral Attributes	value	price	value

Part 3: Graphic

Design and create a one-page graphic (advertisement, brochure, or flyer) about your product or service created in the Topic 3 assignment to appeal to customers. The goal is to generate customer awareness and interest in your product or service. You may paste it in this worksheet or attach it as a separate document.

Part 4: User Journey Map

This portion of the assignment is to document the process by which a customer engages with your business, purchases, and utilizes your product or service. You may refer to the topic Resources for more information about journey maps.

Create a journey map of how your customer interacts with your business to purchase and use your product or service. This should be submitted as a bulleted list of all steps in the purchase and use processes. Be sure to include the entire process (i.e., every step the customer takes from first considering purchase [location, product, etc.] until product is used or service delivery is completed).

Our company sells directly and through retailers. The process of retailers is different from the process of direct customers. Direct customers make a purchase either through online channels or by conducting the company directly. When they make an order, the logistic s department prepares the order in the customer’s name and delivers it. With retailers, there is first contacting the company by the retailer, if the retailer is willing for a long-term commitment with the company we enter into contractual agreement. A meeting is set with such retailers and they are given terms of the agreement. When the agreement is done, the retailer makes an order, which is then prepared and delivered. There is time for inspection to ensure the goods ordered are in the right quality and state require. When the retailer is satisfied then they are given their goods. Payments can be made before or after the goods have been delivered depending on the agreement.