Write a 1,050- to 1,250-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:
· Target Market
· What is a target market?
· What is the target market of the product or service selected?
· What is the importance of selecting a target market?
· What issues and questions must be considered when selecting and managing a target market?
· Branding
· What is a brand?
· Why is branding important?
· After selecting a current, common health care brand, address the following:
· What images or thoughts do you relate to that brand?
· Does the branding appeal to the market? Do those images influence consumers' decisions to buy or use that brand?
· Is the product successful?
· What is the profitability of the product and what is the effect on the bottom line?
· If this were your product or service, what might you do differently?
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.
Format your assignment according to APA guidelines.
Submit your assignment.
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