Final Project Part I: Product Overview

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MKT 113: Final Project Part I Milestone Two

Target Market Analysis

Megan George

Southern New Hampshire University

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A corporation launched a new pet food product, made from all-natural ingredients, called “Good

Dog”. The corporation implemented a market analysis to establish a profitable spot in the

market. There are several components to be studied in this market analysis such as the

demographic, geographic, as well as the psychographic of the market. The store anticipates that

the market analysis will escalate its market share by expanding the sales and developing the

earnings.

Since the number of people caring for pets has enlarged, it’s apparent that a market for pet

food is present. The corporation should target a population of pet owners, who provide their

animals with all-natural food. The market’s demographic consists of people approaching

retirement years, possibly married or single, and reside in the middle-income range. Their way of

living accommodates the pets in their lives, which welcomes the idea of all-natural pet food. The

goods created will be accessible in notable pet stores around the city of Bath to assure that

consumers can access and purchase the pet food at ease.

The aim of this product is towards a middle-income group of people, whose way of life

provides many benefits for their pets. Additionally, their concern in providing their pets with the

finest things such as all-natural food will make them loyal customers. The goods will be

available in neighboring areas. Therefore, making food as well as other goods attainable to

customers at a decent price. This appeals to the target market since products can be purchased at

an acceptable price. The product, particularly the dog and cat food, contains all-natural

components, which will satisfy the pet owner's desire to obtain a healthy lifestyle as well as food

choices for their pets.

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In conclusion, a large portion of people are owning pets. As a result, the store aspires to

introduce their all-natural food for pets, so they are able to announce it to the market thus

expanding its share. The market analysis aims towards a middle-income population, possibly

married or single who are approaching retirement. Furthermore, their style of living is suitable

for pets. Also, stores are in a convenient area, close to large-scale towns, where customers can

efficiently access the stores. As we direct our focus on the influence and interests of the market,

the product is regionally manufactured, which confirms the low-cost and condition.

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References

Armstrong, G., & Kotler, P. (2015). Marketing: An introduction (12th ed.). Upper Saddle River,

NJ: Pearson Education, Inc.