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Making Strategy a Reality
Using and Constructing a SWOT
A SWOT pulls all the analysis together.
It helps define the elements within the strategic plan
From the SWOT you identify a destination of where you want to go this become imbedded in the vision, the goals, and objectives of the company
Once you have a “destination” point/objective you then use the SWOT to craft the journey of how to get there.
Journey and a Destination
External Analysis
Macro Environment
Economy
Demand
Consumer Behavior
Industry
Who are the competitors
What are they doing
How do they battle each other
Internal Analysis
Mindset
Leadership
Culture
Resources
Financial
Skills and Abilities
Financial
Relationship
Product
Current Strategies
Leadership
Board of Directors
Top Management Team
Culture – the Glue
That holds it together
Organizational Structure –
Framework for
Directing Work
Value Chain
Activities
Diagnostic
Financial Analysis
Diagnostic
VRIO
Core competence
Competitive Advantage
Internal Analysis Process
What and is it GOOD?
Products
Characteristics
Position
SWOT Categories
External
Opportunities how does the industry see opportunities
Threats what will constrict the firms in the industry
Markets customer segments
Production additions
Locations
Technologies
Firms’ behaviors
Internal
Strengths - what the company does well - that add value to the firms ability to make money
Weaknesses – what the firm struggles with - abilities which decrease the firms responsiveness and competitiveness
Debt/Cash
Product
Customer Service
Location
BCG Matrix
Portfolio
Financial analysis
Value chain
Core competence
Organizational Structure & Culture
Culture
Operational Excellence
Business/Generic Level Strategy
Alliances & Relationships
DEMAND Growth & Market Segments
PEST/PESTEL
Industry Lifecycle
Competitive Behavior of Firms
5-Forces
WHAT GOES INTO A SWOT
Leadership & Corporate Governance
Industry Structure
Acquisition Possibilities
SWOT is a MAP
Everything leads to the SWOT
It helps define the Destination Point - GOALS
It helps with the luggage and the path by which we take to the destination.
We prioritize items on the SWOT
We compare and contrast to competitors and Best in class
Utilize strengths which will grab or take advantage of opportunities
Bolster or repair weakness which keep from going after opportunities
Develop strengths which will defend against Threats and identify those weaknesses which make threats pitfalls.