Assignment

	Strengths	Weaknesses
Opportunities	·	·
Threats	·	·

SWOT Analysis Assignment (Apple Products)

1. Introduction (page 35 – Marketing Matters - Apples Products )

· Rate the 4 products (iPod, iPhone, iPad, Apple watch) in the order you think is the most profitable to the least profitable (1 being the best, 4 being the least).

· Briefly explain your rationale for the ratings you gave the products.

2. SWOT Analysis Template: List 3 ideas for each category for Apple: Internally, based on the Marketing Mix: pg. 9-10 (Ch 1) and externally based on the External Environment, pg. 75-88 (Ch 3)). You may need to use Apple’s website to see what they think they do well. Can use the above template for this section.

· Strengths: Internal – use marketing mix (product, promotion, place, price)

· Weaknesses: Internal – use marketing mix (product, promotion, place, price)

· Opportunities: External environment (social, economic, technological, regulatory/legal, competition)

· Threats: External environment (social, economic, technological, regulatory/legal, competition)

3. SWOT Analysis and Product Enhancement

· What opportunity would you pursue expansion for from the 4 products you rated earlier?

· What are a few of the strengths that will bolster Apple to pursue this opportunity?

· What are 2 weaknesses Apple must address and how do they overcome them?

· What are 2 external threats Apple faces and how do they overcome them?

4. Conclusion

· What did you learn from doing this assignment concerning marketing a product?

5. Bibliography (APA format for any websites or information you used in the paper)

The paper should be at least 3 pages in length, Word document, Times New Roman 12 font, double spaced, and APA format.

Below is a chart explaining how to address each area in the SWOT analysis.

Video Explaining how to do a SWOT Analysis: https://youtu.be/JXXHqM6RzZQ