HMGT 330

Marketing Program

SWOT Analysis Worksheet

Baltimore Medical System

Internal Micro Environmental Factor	These are strengths; they will help the marketing effort	These are weaknesses; they will hinder the marketing effort
a. Company	Biggest FQHC available in Baltimore City	Only located in one area
b. Suppliers	Midmark suppliers	Late delivery of items
c. Intermediaries
d. Competitors	A large number of locations	Another FQHC has opened clinics in the city totaling 35 clinics
e. Publics	Powerful community relationships
f. Customers	In the seven clinics, BMS serves more than 40000 patients	It becomes a challenge to access many patients in time(Memariani et al., n.d.).

External Macro Environmental Factor	These are opportunities for the company in its marketing efforts	These are threats to the company's marketing efforts
a. Demographic trends in the population	New business opportunities arising across the nation	Low-income population which has significant low attendance rate are served
b. Cultural influences affecting consumer decision-making	Grant writing through offering language translation
c. Natural resources needed as inputs by a marketer
d. Political or economic conditions affecting consumers' purchasing power	Getting awards for being the best organization in the provision of high-quality services	A limited number of federal funding
e. New technologies impacting the industry	Maximum utilization of electrical medical records
f. Laws, agencies, or pressure groups that could limit or enhance marketing		State guidelines contrast state to state requiring individualized projects and drives

Baltimore Medical System (BMS) is a community-based service organization located in Baltimore City. BMS is a local-based organization that is a self-governed, non-benefit system that is always working towards improving the well-being and wellness of the individuals who are medically inadequately serviced in the Baltimore region. Furthermore, BMS has a total of seven clinics as well as ten school-based well-being centers, all situated in Baltimore City. In addition, general health, deaf services, and mental well-being are some of the significant assistance provided by the organization. Additionally, BMS is the most extensive Federally Qualified Health Center(Fedder et al., 1994).

BMS organization Mission

The health organization system is highly committed to improving well-being, wellness, and personal satisfaction in the organization's networks by giving safe, best character, open, and reasonable medical care.

BMS Goals

The main goal of BMS is the provision of high-quality care to individuals who need it. The organization has experts who will provide the best care to help anyone. The organization aims at making a difference in individuals' lives.

Baltimore Medical System customers

In the seven local clinics that the organization has, it serves at least 40,000 patients.

The organization main Strengths and Weaknesses are as follows(Memariani et al., n.d.):

Strengths

· Biggest Federally Qualified Health Center is available in Baltimore City. Thus, helping in improving the quality of life for the individuals in the Greater Baltimore region.

· It has more than seven local clinics making it have the most significant number of locations as a local self-governed, non-profit organization.

· Powerful community relationships

· The organization serves up to 50,000 patients(Mychaskiw & Schwartz, 2002).

Weaknesses

· Baltimore Medical System is located in one area

· Competitive market

· It becomes a challenge to access a large number of patients in time

· Faces competition from other clinics which provide FQHR

The organization main Opportunities and Threats

Opportunities

· Increase use of well-being

· Bilingual interpreting for patients

· Program design as well as grant writing through language translation

· Maximum utilization of electrical medical records

· New business opportunities

Threats

· State guidelines contrast state to state requiring individualized projects and drives

· A rise in security breaches leads to loss of revenue

· Limited funding from federal funding sources; thus, the organization needs to look for other funding sources (Memariani et al., n.d.).

· Low attendance rate from the low-income patients

Primary Competitors to the organization

The organization is the primary competitor of the most significant number of locations situated in Baltimore. In addition, it competes with areas that have large hospitals, for example, Medstar.

BMS organization has a customer-focused orientation towards its practices and its procedures as it is highly committed to improving well-being, wellness, and personal satisfaction in the networks. The organization provides safety, best character, open and moderate medical care(Fedder et al., 1994). In addition, the organization works towards achieving customer satisfaction.

References

Fedder, D. O., Chang, R. J., Curry, S., & Nichols, G. (1994). T HE E FFECTIVENESS OF A C OMMUNITY H EALTH W ORKER O UTREACH P ROGRAM ON H EALTHCARE U TILIZATION OF W EST B ALTIMORE C ITY M EDICAID P ATIENTS west Baltimore City .". 0869.

Memariani, A., Ghazinoory, S., Zadeh, A. E., & Memariani, A. (n.d.). Fuzzy SWOT analysis Fuzzy SWOT analysis.

Mychaskiw, M. A., & Schwartz, G. F. (2002). MEDICAL CARE COSTS OF PRIMARY OPEN-ANGLE. Value in Health, 8(3), 369.

https://doi.org/10.1016/S1098-3015(10)62987-7